SEO & AI in Multifamily: How to Future-Proof Your Marketing Strategy
In this episode of Riffing with Reid, host Reid Wicoff sits down with Bailey Trevithick, SEO Strategist at Digible, to unpack how AI and generative search are transforming SEO for multifamily marketers. They break down what “geo” really means, how ChatGPT is changing renter behavior, and why good SEO already prepares you for the AI era.
Bailey shares practical insights on keyword strategy, FAQ content, and local SEO—explaining how to compete with big players like Zillow and Apartments.com by focusing on branded queries, Maps optimization, and question-based content. You’ll learn how to use resident feedback, social listening, and authentic storytelling to strengthen your SEO and improve visibility across Google and AI-driven platforms.
Whether you’re a property marketer, community manager, or agency strategist, this episode will help you understand how to future-proof your marketing approach without overhauling what already works.
How are you preparing your SEO strategy for AI and generative search? Share your thoughts in the comments and subscribe to Riffing with Reid for more conversations on multifamily marketing, SEO, and digital strategy.
Learn More About Digible: https://digible.com/?utm_source=dd_podcast&utm_medium=episode_description Learn More About Bailey Trevithick: https://digible.com/team/bailey-trevithick/?utm_source=dd_podcast&utm_medium=episode_description
