If you’ve been relying on hunches or templates to generate your next wave of tour bookings, it’s time to tap into something much more powerful: strategic AI prompting.

Multifamily marketers are increasingly using tools like ChatGPT to fast-track creative work and scale campaign output without sacrificing quality. But the real magic happens when you know how to prompt.

In this blog post, we’re giving you 7 plug-and-play AI prompts designed specifically to drive more property tours, plus the prompting principles behind them so you can start writing your own like a pro.

AI Prompting Best Practices: How to Get the Output You Actually Want

Before we dive into the prompts, let’s discuss how to craft effective prompts. Great results start with great inputs. Here’s 6 ways to create great prompts for AI:

1. Be Clear & Specific

Vague prompts = vague results. Instead of asking, “Write a marketing email,” say, “Write a follow-up email to a prospect who viewed floor plans but didn’t schedule a tour.”

2. Provide Context

Tell the AI who it’s writing for, what the property is like, and any relevant market or audience insights.

3. Break Down Complex Tasks

Big tasks overwhelm the AI. Split them into smaller steps or focus on one output per prompt.

4. Assign a Role

Ask the AI to act as a leasing agent, copywriter, social media manager, etc. It will shape the voice and approach of the response.

5. Specify Output Format

Do you want a bullet list? A script? A subject line? Tell the AI how to format its answer.

6. Iterate & Refine

Prompting is a conversation. If the first output is off, tweak the instructions and try again.

7 AI Prompts That Drive Tour Bookings

Use these prompts in ChatGPT or your favorite AI tool to boost your next campaign.

1. FOMO-Driven Social Post

Prompt:
“Act as a multifamily copywriter. Write a social media caption to promote open units at [Property Name] in [City]. Target young professionals who value convenience and amenities. Use a FOMO (fear of missing out) tone. Include 1-2 emojis and a strong CTA.”

Why it works: FOMO messaging creates urgency, especially with a lifestyle-driven audience.

2. Follow-Up Email After Floor Plan View

Prompt:
“You’re a leasing agent at [Property Name]. Write a friendly follow-up email for a prospect who viewed the floor plans online but didn’t schedule a tour. Mention a limited-time leasing incentive and include a clear CTA to book.”

Why it works: Direct follow-up with a timely incentive helps warm leads convert faster.

3. Paid Search Ad Headlines

Prompt:
“You’re a paid media expert writing Google Ads for [Property Name] in [Neighborhood]. Generate 3 headline options that highlight virtual or self-guided tours, emphasize convenience, and use action verbs.”

Why it works: Headlines are make-or-break in paid ads. These variations can be A/B tested to optimize click-through.

4. SMS for Re-Engagement

Prompt:
“Act as a leasing consultant. Write a casual, helpful text message to re-engage a prospect who inquired 2+ weeks ago but hasn’t toured yet. Keep it under 160 characters.”

Why it works: SMS is personal and cuts through the noise when done right.

5. Google Business Profile Post

Prompt:
“You’re a digital marketer managing a Google Business Profile for [Property Name]. Write a short post (under 300 characters) to promote weekend tour availability, highlight 1-2 unique amenities, and include a CTA.”

Why it works: GBP posts are underutilized and boost local SEO + visibility.

6. Instagram Reel Script for Tours

Prompt:
“Write a 15-second Instagram Reel script that shows what a typical tour experience is like at [Property Name]. Make it upbeat, renter-focused, and visually engaging.”

Why it works: Short-form video is a top driver of engagement for younger renters.

7. Testimonial-Based Social Caption

Prompt:
“Create a testimonial-style social media caption using this real resident quote: ‘I toured 5 places, and [Property Name] was the only one that felt like home.’ Add emojis, hashtags, and a CTA to book a tour.”

Why it works: Social proof builds trust and increases conversions.

Make These Prompts Your Own To Start Booking Tours

AI can be your secret weapon for filling your tour calendar, but only if you prompt it with intention.

Use the 7 AI prompts above to start generating high-performing, hyper-targeted content in minutes. And don’t forget to apply the prompting best practices we covered to keep improving your outputs.

Looking for more AI tools and ideas to level up your leasing strategy? Let’s talk about how Digible can help.