$100K Lease-Stakes 
With a decade of professional experience—six of those focused on Paid Media and four in team management—Melissa brings deep expertise and a results-driven mindset to every campaign she touches. She has led enterprise-level strategies across a wide range of industries, including multifamily, tech, apps, ecommerce, lead generation, and nonprofit sectors.
Melissa specializes in developing and executing cross-channel paid media strategies that drive measurable growth. Her experience spans Paid Search, Paid Social, Display/Programmatic, App Campaigns (Install and Engagement), Apple Search Ads, and Offline Conversion Tracking. Known for her analytical approach and attention to detail, she thrives on designing smart, scalable testing programs that maximize return on ad spend and uncover valuable insights across channel portfolios.
Melissa holds a Master of Science in Marketing from The University of Texas at Dallas and a Bachelor of Arts in International Studies from Texas A&M University. She also maintains industry-standard certifications across key paid media platforms.
Outside of work, Melissa embraces everything Colorado has to offer—from hiking and camping to catching live concerts. She’s a proud pug mom of two, a budding wheel pottery enthusiast, and always up for crafting the next (imperfect but charming) ceramic masterpiece.
