How Digible’s SEO Strategy Helps You Succeed in the Age of AI Overviews

How Digible’s SEO Strategy Helps You Succeed in the Age of AI Overviews

The search landscape is evolving faster than ever, and if you’re in property management or multifamily housing, staying ahead of those changes can mean the difference between a fully leased community and stagnant traffic.

In Google’s recent post, John Mueller outlined the rise of AI Overviews, also known as AIOs. These overviews are a new way of summarizing content directly in generative search results. Rather than relying solely on traditional listings, Google is now curating answers from across the web and presenting them in one conversational overview. This shift gives unprecedented weight to content quality, technical SEO, video assets, and location-specific relevance.

At Digible, we’ve been preparing for this shift for years. Our SEO packages are structured to help your property get discovered, trusted, and chosen—whether or not a user clicks through to your site.

Local SEO (GEO Optimization): Why Hyperlocal Relevance Wins in AI Search

When renters look for a new apartment, they don’t just type “apartments in Denver.” They search for “best dog-friendly apartments near Cheesman Park” or “affordable studios near ASU campus.” These long-tail, location-specific searches are exactly what Google’s AI Overviews are designed to answer—and exactly what our GEO optimization strategies target.

What we include in our GEO-focused SEO packages:

• Localized landing pages tailored to neighborhoods, campuses, and landmarks
• Schema markup that labels addresses, amenities, and business categories for search engines
• Geo-tagged alt text and images to reinforce location-based relevance
• Blog content about your local events, community living, and neighborhood highlights
• Active Google Business Profile listings with reviews, Q&As, and regular posts are often referenced in AI results.

By aligning your content with how people actually search for homes, our generative search aligned packages ensure your property becomes the top recommendation—no matter where they’re searching from.

✅ Pro tip for property owners: If your current SEO provider isn’t building hyperlocal pages or applying schema markup, you may already be behind competitors in AI Overview inclusion.

SEO Content & Video: Build Authority and Win the AI Summaries

Search engines now prioritize answer-rich, user-focused content. That means websites with clear, credible, and well-structured content are far more likely to be included in AI-generated summaries.

Digible’s content strategies are built with this in mind. We don’t just stuff keywords—we craft content that earns placement in AI results and helps build trust with renters.

How we do it:

• Targeted blog strategies built around seasonal renter behavior and top search queries
• Answer-driven FAQ pages that align with voice search and natural language patterns
• Video production that enhances your Google Business Profile and on-site experience
• FAQ Video Packages optimized for AI snippets and featured video carousels

Google’s AI prefers multimedia, especially when it’s relevant, structured, and location-specific. By embedding videos that answer top questions (“What’s the pet policy?” “Are utilities included?”), we help you dominate the no-click AIO landscape.

✅ Did you know? Videos can appear in Google’s AI results even if users never visit your site—creating passive branding and trust.

Technical SEO: Build a Site AI Can Read and Rank

Behind every strong AI search result is a technically sound website. That’s why our SEO packages include deep technical audits and continuous backend improvements. You can have the best content in your market—but if your site is slow, unstructured, or inaccessible, AI systems may skip it entirely.

What technical SEO includes:

• Core Web Vitals optimization (site speed, responsiveness, visual stability)
• Indexability improvements (fixing crawl errors, canonical errors, broken links, orphaned pages)
• Schema markup to define content types (videos, reviews, hours, contact info, floorplan types, location, and more)
• Accessibility audits and ADA compliance optimization

✅ Why it matters: A well-structured, fast-loading, accessible site doesn’t just improve AI search inclusion—it also converts better once users land there.

Related Services That Enhance SEO: Social, PMAX & Reputation

Although SEO is foundational, your visibility in AI Overviews can be boosted by how your brand appears across the web. Google’s algorithms now pull from multiple sources—websites, social media, reviews, and even videos in PMAX campaigns.

Here’s how our broader services strengthen SEO:

• Social Media Management: Social signals such as engagement, share frequency, and consistency reinforce authority and help content rank better.
• PMAX (Performance Max) Video Ads: These ads can increase brand queries—one of the strongest signals for Google to consider your site trustworthy.
• Reputation Management: Your online reputation plays a direct role in how both renters and AI systems perceive your property. Positive reviews, active responses, and clear community insights all contribute to your visibility—especially in AI Overviews where sentiment and authority matter.

✅ Bonus insight: We’re also seeing GBP photos and Q&A content appear directly in generative search snapshots. That’s why we include GBP audits and posting in our SEO service stack.

What Makes Digible’s SEO Different?

Plenty of agencies offer “SEO.” But very few offer SEO for AI Overviews. At Digible, we don’t just build your rankings—we build your relevance, presence, and trustworthiness across multiple AI-powered surfaces.

Whether you’re stabilizing a new lease-up or future-proofing your stabilized community’s online visibility, our packages evolve with your goals—and Google’s algorithms.

Ready to Thrive in the Age of AI Search?

AI Overviews are here, and they’re redefining what it means to “rank” on Google. It’s no longer about being the first blue link—it’s about being the trusted voice that AI selects to speak for your market.

Digible’s SEO, content, and video services give you the tools to lead that conversation. Let’s talk about your property’s search strategy.