$100K Lease-Stakes 
What Are YouTube Video Campaigns?
YouTube Video Campaigns allow brands to maximize exposure by leveraging a range of video formats that reach and engage with audiences across YouTube and Google video partner sites. While all video ad content must be hosted on YouTube, these ads can appear before, during, or after videos on YouTube and across various websites and apps, depending on the ad format and campaign settings.
YouTube + Brand Awareness = 🤝
With over 2.1 billion active users and an annual ad revenue exceeding $29 billion, YouTube remains a dominant player in digital marketing. As consumer habits shift—such as a 63% rise in connected TV usage over the past five years—brands can integrate YouTube into their marketing strategies to stay competitive.
According to a survey conducted by Ipsos, among US surveyed online users who discover new products/brands on YouTube or Google feeds, 87% say they took action after using YouTube or Google.
Digible’s best practices emphasize reach, awareness, and consideration, ensuring maximum brand exposure through highly targeted video content. YouTube’s diverse ad formats provide flexibility and efficiency, allowing brands to engage audiences in a meaningful way.
YouTube Ad Formats & Best Practices
Selecting the right ad format is crucial for optimizing brand awareness and engagement. Digible employs a strategic mix of YouTube ad types to achieve campaign goals efficiently.
According to Google research, incorporating vertical video assets can boost conversions by 10-20% in Video Action campaigns. Digible prioritizes Video Reach Campaigns, using a blend of bumper ads, skippable in-stream ads, in-feed ads, and even YouTube shorts to optimize budgets efficiently while maximizing audience reach.
To maximize ROI, Digible refines YouTube ad targeting by leveraging geographic, network, audience, and bid strategy filters to ensure ads reach the most relevant viewers. With these filters, we align you to potential renters actively searching for multifamily housing solutions.
Additionally, with flexible budget options, YouTube Ads can be scaled to suit any campaign, making them a cost-effective solution for brand awareness.
When to Use YouTube Video Campaigns for Multifamily Marketing
YouTube Ads are highly effective for multifamily marketing when:
- You have video assets and aim to reach a broader audience to build brand awareness.
- Video content is properly formatted (16:9 for in-stream and bumper ads, 9:16 for Shorts).
- You seek to appear in discovery areas such as YouTube search results or related video recommendations.
- You’re looking to retarget users who’ve already visited your site
- You want to complement your Google Search, Display, or Paid Social strategy
YouTube Performance Benchmarks
| 2024 Data | CTR | CPC | CPM | View Rate | CPV |
|---|---|---|---|---|---|
| YouTube | 0.58% | $6.97 | $5.39 | 19.94% | $0.03 |
Data from 2024 Performance
Use Digible to Create Impactful YouTube Video Campaigns
By selecting the right ad formats and refining targeting strategies, brands can drive meaningful engagement while maintaining cost efficiency. As digital video consumption continues to rise, integrating YouTube into a marketing mix is essential for brands aiming to stay ahead in the competitive multifamily industry.
With Digible’s expertise, multifamily brands can harness the full potential of YouTube Video Ads to create high-impact campaigns that drive results.
YouTube Video Ads give you reach, resonance, and results. Let’s build a video strategy that actually moves the needle on occupancy.
