The multifamily marketing landscape is shifting big time!

In this episode of The Digible Dudes Podcast, hosts David Staley and Reid Wicoff dive into the Zillow-Redfin partnership, the mass layoffs at RentPath, and what these industry changes mean for property owners, marketers, and investors.

Key Takeaways:

  • Property owners need to rethink their listing and marketing strategies
  • Zillow’s move is about consolidating market power – but will it work?
  • CoStar remains dominant, but AI and search trends could shake things up
  • SEO, Google Search, and AI are becoming more critical than ever

What do you think? Will Zillow’s $100M bet on Redfin pay off? Is the traditional ILS model dying?

Drop your thoughts in the comments below!

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(00:00) The Disruption of Apartment Search & Marketing Trends

(02:00) Zillow & Redfin Partnership – What It Means for Multifamily

(06:15) $100M Syndication Deal – Smart Move or Desperation?

(10:26) RentPath Layoffs – 450+ Employees Affected

(14:49) The Struggles of Digital Services in Real Estate

(18:58) The Future of Apartment Listings – Is AI the Real Disruptor?

(23:06) Should Property Owners Shift Away from ILS?

(27:49) The Uncertain Future of Rent.com & Apartment Guide

(32:56) What’s Next for the Industry?