What Would You Do with $100K in Multifamily Marketing Spend?

Imagine this: You’re handed $100,000 to spend on marketing for one of your multifamily properties. No budget constraints, no pushback – just pure marketing magic at your fingertips. The question is, how would you spend it?

Well, thanks to Digible’s $100K Lease-Stakes Giveaway, that dream could become a reality. 

One lucky property management company will win $100,000 in multifamily marketing services, custom-tailored to boost leads, drive occupancy, and make a serious impact. The only thing left to decide is… How to spend it!

Let’s explore some game-changing ways you could invest that $100K and turn your marketing strategy into a leasing powerhouse. 

1. Dominate Google with High-Impact PPC Campaigns ($100K = A LOT of Clicks!)

If you’re not at the top of Google Search, you’re losing leads, period. With $100K, you could: 

✅ Run hyper-targeted Google Ads that put your property in front of the right renters 

✅ Bid on high-intent keywords like “luxury apartments near me” 

✅ Leverage remarketing ads to re-engage prospects who visited your site but didn’t apply 

✅ A/B test different ad creatives and messaging to optimize conversion rates

How this would impact your property
  • Stop high-value renters from choosing your competitors simply because they rank higher in the organic search results.
  • Reduce vacancy loss by keeping your pipeline full year-round.
  • Lower cost-per-lease by ensuring your ads are only seen by serious prospects.

2. Turn Social Media Into a Leasing Machine

Social media isn’t just about engagement, it’s about driving leases. With this budget, you could: 

✅ Launch a high-powered paid social campaign across the top marketing channels

✅ Run dynamic carousel ads featuring available floor plans and move-in specials 

✅ Implement geo-targeted ads that reach renters within your ideal radius 

✅ Elevate your organic social strategy with high-quality content, resident stories, and influencer collaborations

How this would impact your property
  • Attract tech-savvy, younger renters who expect social proof before making a leasing decision.
  • Build a stronger community presence, increasing renewals and resident referrals.
  • Fill vacancies faster with strategic targeting and engaging ad creatives.

3. SEO That Puts Your Property at the Top of Search Results

Winning SEO is a long game, but with $100K, you could fast-track your way to the top. Imagine: 

✅ Optimized property websites that load fast, rank high, and convert visitors into leads 

✅ Local SEO domination – Google Business Profile, citation building, and hyper-local content 

✅ Custom neighborhood guides that establish your property as the place to live 

✅ Ongoing SEO maintenance to ensure you stay ahead of competitors

How this would impact your property
  • Keep your website ranking consistently so you don’t have to rely only on paid ads.
  • Capture organic search traffic from renters actively looking for apartments.
  • Save money long-term by reducing dependency on expensive ILS listings.

4. Build a Reputation That Ranks & Converts

A bad online reputation kills leasing momentum. But with this budget, you could: 

✅ Implement a 5-star review generation strategy to boost credibility 

✅ Respond to every review professionally (yes, even the tough ones!) 

✅ Use reputation insights to improve resident satisfaction and retention 

✅ Run a resident referral campaign that turns happy tenants into leasing advocates

How this would impact your property
  • Increase trust and confidence among prospective renters, leading to more inquiries.
  • Help your property rank higher in Google search results (Google favors businesses with strong reviews!).
  • Strengthen resident satisfaction, reducing costly turnover and bad word-of-mouth.

5. Data & AI-Powered Insights with Fiona

Marketing isn’t just about spending – it’s about spending smart. With $100K, you could: 

✅ Utilize Fiona’s AI-powered insights to optimize every marketing dollar 

✅ Track performance metrics in real-time dashboards 

✅ Make data-driven decisions that maximize leasing success

How this would impact your property
  • Eliminate guesswork in marketing, ensuring you’re investing in high-performing strategies.
  • Provide real-time insights, so you’re never in the dark about campaign performance.
  • Help you adjust budget allocation dynamically, preventing wasted spend on underperforming channels.

So… What Would YOU Do with $100K?

The possibilities are endless, and now, one lucky property management company is about to make it happen.

If you haven’t entered Digible’s $100K Lease-Stakes Giveaway yet, what are you waiting for?

🔥 Enter now for your chance to WIN $100,000 in marketing services! 🔥

<<< Enter the Giveaway >>>

This is your shot to transform your marketing, supercharge your leads, and crush your leasing goals – for FREE. Don’t miss it! 

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