Over 93% of renters turn to Google when searching for their next apartment. Your property’s first impression often isn’t your website, it’s your Google Business Profile (GBP).
An unoptimized GBP means you’re missing out on free, high-intent traffic. But there’s a straightforward solution to enhance your visibility and attract more prospects.
The Importance of an Optimized Google Business Profile
Your GBP serves as a digital front door, offering potential residents a snapshot of your multifamily community directly from search results. A well-maintained profile not only boosts your property’s credibility but also significantly improves local search rankings, making it easier for prospects to find you.
Key Benefits of an Optimized GBP
- Increased Visibility: Appear prominently in local searches and on Google Maps, ensuring your property stands out.
- Enhanced Engagement: Provide essential information—like contact details, amenities, social links, and photos, reducing barriers for potential renters.
- Improved Trustworthiness: Regular updates and positive reviews build credibility, making Google more likely to push your listing and prospects more likely to choose your property.
The Power of Daily Posts on Google
Consistent activity on your GBP signals to Google that your listing is active and relevant. Properties that post daily have seen remarkable improvements:
- Up to 595% Increase in Map Views: More potential residents discovering your location.
- Up to 369% Increase in Organic Search Views: Greater exposure in unpaid search results.
- Up to 169% Increase in Phone Calls: Direct inquiries from interested prospects.
- Up to 199% Increase in Website Referrals: More traffic directed to your official site.
These statistics highlight the tangible benefits of maintaining an active GBP.
Introducing FionaPosts, Daily Google Business Posts Powered by AI
Managing daily posts across multiple properties can be daunting, especially when overseeing 50+ multifamily communities. This is where Digible’s FionaPosts comes into play.
What Is FionaPosts?
FionaPosts is an AI-driven tool designed to automate and optimize your GBP postings. It crafts and publishes relevant content daily, ensuring your profile remains active without adding to your workload.
Key Features of FionaPosts
- Automated Daily Posts: Keep your profile fresh with property-specific content tailored to your audience.
- Consistent Updates: Regular postings improve your profile’s engagement metrics and search rankings.
- Time & Resource Efficiency: Focus on other critical tasks while Fiona handles your GBP activity.
By integrating FionaPosts into your marketing strategy, you can effortlessly enhance your property’s online presence.
Maximize Your GBP’s Potential
Beyond automated postings, consider these additional optimization tips:
- Complete All Profile Sections: Ensure your address, contact information, and business hours are accurate.
- High-Quality Visuals: Upload professional photos and videos showcasing your property’s best features.
- Encourage and Respond to Reviews: Engage with residents by addressing feedback promptly, demonstrating your commitment to their satisfaction.
- Utilize the ‘Products’ and ‘Services’ Sections: Highlight available floor plans and unique amenities to attract specific renter demographics.
Implementing these strategies, combined with Fiona’s automated postings, can transform your GBP into a powerful lead-generation tool.
Take the Next Step
Don’t let an underperforming Google Business Profile hinder your property’s success. Embrace the power of automation and strategic optimization to attract more high-intent traffic and convert searchers into satisfied residents.
Ready to elevate your property’s online presence? Chat with one of our experts today and discover how Fiona can revolutionize your marketing efforts.
