Allie is a digital marketing strategist with three years of agency experience, specializing in paid media and conversion rate optimization through testing and analysis.
Her expertise spans localized social media campaigns, keyword ad copy, bid strategy optimization, and user-focused website design—all aimed at driving maximum return on investment. Most of her experience has been within the multifamily industry, where she has refined her ability to enhance digital performance at every stage of the customer journey.
Before diving into marketing, Allie spent five years coaching club swimming, training athletes from entry-level to nationally ranked competitors while also serving as the team’s program coordinator. This role sharpened her skills in stakeholder communication, goal alignment, and strategic planning—experience that now translates seamlessly into her approach to digital campaigns.
With a Bachelor of Science in Health and Exercise Science, Allie brings an analytical mindset to her work, always looking for ways to refine and optimize performance. If there’s an opportunity to improve results—whether through budget adjustments or conversion rate optimization—she’s on it.
During lunch breaks, you’ll likely find Allie at the gym or hanging out with her tuxedo cat, Benny (who she’s more than happy to share pictures of—whether you ask or not).\
