TL;DR
Ovation has experienced a significant increase in organic traffic and keyword rankings over the last three months, emphasizing the rise in organic keywords by 1.2k and organic traffic by 2.2k.
Ovation Property Management: About the Client
Ovation Property Management, a Las Vegas-based owner-operator of multifamily real estate, manages over 8,000 market-rate units and 2,000 senior affordable units across the Las Vegas Valley. They specialize in creating thriving housing communities, from upscale modern to affordable comfort, where every element is centered around design and well-being. Ovation meets the needs of both individuals and families, providing a perfect balance of comfort and sophistication.
Transforming Ovation’s Online Presence
Before partnering with Digible, Ovation’s previous website, lasvegasliving.com, was experiencing stagnation in organic growth, with monthly traffic peaking at around 11,000 visits and organic keyword rankings plateauing.
The company aimed to reintroduce the website under OvationCo.com, increase online visibility, and create new content aligned with its new elevated brand image.
Our Partnership: Digible’s Strategy & Services
- Search Engine Optimization (SEO): Our collaboration focused on optimizing Ovation’s digital footprint through cutting-edge SEO strategies.
- Paid Search: Leveraging targeted ad campaigns to capture high-intent search traffic and drive conversions efficiently.
- Paid Social: Engaging audiences through highly-targeted social media ads designed to increase visibility and interactions.
- Display Advertising: Running visually engaging banner ads across websites to build brand awareness and support re-marketing efforts.
- Email Advertising: Crafting personalized email campaigns to nurture leads, retain customers, and drive repeat business.
- Programmatic Audio Advertising: Reaching audiences through streaming platforms and podcasts with impactful audio ads that amplify brand messaging.
“Digible has really supercharged our marketing and leasing efforts. Their proactive approach and real-time insights allowed us to streamline decision-making and see significant results in a short period. Our organic traffic nearly doubled, and we saw a substantial increase in conversions, which was particularly impressive given the competitive market here in Las Vegas.” – Sarah Pruit, Director of Marketing
Goals and Objectives
- Increase Organic Traffic: Grow monthly traffic by driving consistent improvements, achieving a 2.2k increase within three months.
- Expand Keyword Rankings: Elevate the number of top-performing organic keywords (positions 1-3), climbing from 375 to 436.
- Fix Technical SEO Issues: Address critical issues like 404 errors, page speed, and mobile indexing to improve overall site health.
- Boost Engagement Metrics: Enhance user experience and content quality to retain visitors and drive meaningful interactions.
Execution: Rebranding & SEO Optimization
To support Ovation’s rebranding from lasvegasliving.com to OvationCo.com, Digible executed a multi-faceted SEO and marketing strategy:
Technical SEO Improvements:
- Resolved 404 errors and redirect chains.
- Performed Core Web Vitals assessments.
- Conducted mobile indexing audits to align with Google’s mobile-first approach.
Content Optimization:
- Created targeted keyword strategies to enhance visibility.
- Refined on-page content to reflect Ovation’s updated branding.
Google Business Profile Updates:
- Optimized listings with detailed amenities and offerings to strengthen local SEO.
Lease-Up SEO Packages:
- Launched specialized campaigns to drive high-quality traffic and lead generation.
Timeline of Success
The rebranding and initial SEO push began in early 2024, with significant gains in organic traffic and keyword rankings observed by mid-year (August 2024).
Results That Speak Volumes
Organic Keyword Rankings Skyrocket
The number of keywords in positions 1-3 rose from 375 to 436 – a 16% increase – at ovationco.com, contributing to an overall increase of 1.2k new organic keywords within three months.
Website Organic Traffic Nearly Doubles
After the launch of ovationco.com, monthly organic traffic surged to an average of 21,949 in August 2024 – nearly 2x increase from lasvegasliving.com’s peak of 11,000 visits.
A Winning Partnership
Digible’s tailored SEO and marketing strategies have propelled Ovation’s online presence, achieving tangible results that underscore the power of strategic rebranding and optimization. Together, we’ve laid the foundation for sustained growth and continued success.
