In this episode of the Digible Dudes podcast, we sit down with Devin Lusk, Director of Marketing at American Landmark, and Ashley Fenlon, VP of Marketing and Customer Experience at Mission Rock Residential, to explore how short-form video is disrupting multifamily property marketing.
Devin and Ashley share their strategies for leveraging video content to enhance community engagement, drive resident retention, and maximize marketing ROI.
We dive deep into the practicalities of creating impactful video content on any budget, from $0 to $15,000, and discuss how multifamily marketers can stay competitive in an increasingly digital landscape.
Key Topics & Highlights:
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Discover how multifamily properties can use short-form video to attract and retain residents, creating a vibrant and connected community.
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Learn how to demonstrate the value of video content to stakeholders and shift traditional KPIs to reflect the impact of social media and video marketing.
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Explore creative ways to produce engaging video content, whether you’re working with a small budget or have the resources to go all out.
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Understand the importance of authenticity in video marketing and how it contributes to higher renewal rates and resident satisfaction.
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Devin and Ashley offer insights on how to adapt your marketing strategy to meet the expectations of today’s tech-savvy renters.
Join us as we uncover actionable insights and strategies to elevate your multifamily property marketing with the power of short-form video.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
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(00:00) Preview and Introduction
(02:02) Budgeting for Video Content
(06:42) Building Community Through Video Content
(08:52) Professional vs. User-Generated Content Strategies
(12:03) The Impact of Short-Form Video on Retention and Conversion
(14:45) Distribution Strategies: Social Media vs. Websites
(16:17) The Role of User-Generated Content in Building Trust
(20:17) Creating Content that Resonates with Gen Z Renters
(24:33) The Future of Multifamily Marketing
