Our Approach

Full-Funnel Marketing That Fills Units Faster

Most multifamily portfolios are bleeding money on ILSs, wasting budget on duplicate leads, overpriced placements, and low-intent traffic while ignoring the channels that actually drive local visibility and deliver high-quality demand.

Digible is Trusted By

Why Full-Funnel Marketing Matters

Most prospects don’t sign a lease with one-click. They move through a decision journey, and if your marketing only shows up at the bottom of the funnel with a “Lease Now” message, you’re missing the moments that matter most.

Top of Funnel

Spark Awareness to Make Them Notice

At this stage, people are just starting to explore their options. Building awareness puts your brand on their radar early, planting the seed long before they start searching. Paid social, video campaigns, and local partnerships help people know who you are and what you stand for.

Adding upper-funnel strategies, has proven to:

11% Increase

in Conversion Rate

66% Decrease

in Paid Search Cost per Click

69% Decrease

in Cost per Lead

Middle of Funnel

Fuel Consideration to Make Them Care

Now that they’re interested, prospects are comparing choices and looking for reasons to trust you. This is where retargeting, email campaigns, helpful content, and social proof make you the obvious choice. Without a strong middle, leads often lose interest and never make it to the finish line.

Try these mid-funnel tactics:

Retargeting ads on Facebook & Google for visitors who’ve engaged with your content

Resident testimonial videos & Google Business Profile reviews

Interactive content like virtual tours & “schedule a tour” CTAs

Branded email nurture campaigns to keep prospects engaged

Bottom of Funnel

Drive Conversions to Make Them Click

This is where intent peaks and decisions are made. Clear calls-to-action, compelling offers, and seamless conversion paths help you get leases signed. A well-executed top and middle funnel make this stage far more effective, turning warm leads into renters.

Try these lower-funnel tactics:

Google PPC ads targeting high-intent searches like “apartments near me”

Special leasing offers & move-in incentives promoted via email & SMS

Live chat & instant scheduling tools to reduce friction in the leasing process

The Results

More Demand, Less Waste

Full-funnel marketing builds brand recognition early, nurtures trust as prospects weigh their options, and maximizes conversion when they’re ready to act. The payoff is stronger lead quality, lower acquisition costs, and a brand that people choose before the competition even enters the conversation.

How do I know if upper-funnel campaigns are working?

Engagement Metrics

Lead Attribution

Brand Lift

Long-Term Conversion Trends

Digible’s Approach

We build tailored, data-driven marketing strategies for every property, grounded in where it stands today, where it’s headed next, and where it ultimately wants to go. By leveraging every stage of the funnel, we craft multi-channel plans that align with each property’s unique goals and market landscape.

Discovery

We start by getting to know you, your properties, and your goals to build a strong foundation for our partnership.

Forecast

We translate your goals into clear, measurable KPIs — like CTR, CPC, CVR, and CPL — and use them to map a strategic path toward success. By projecting performance outcomes before launch, we set realistic expectations, identify growth opportunities, and give you a clear view of how marketing efforts will impact your bottom line.

Activate

This is where we roll up our sleeves and get to work. We deliver custom property recommendations, tailored budgets, strategic product mixes, launch timelines, tracking plans, integrations, and full campaign setup to set you up for success from day one.

Optimize & Report

Optimization doesn’t stop at launch — it’s an ongoing process. We continuously test creative, refine audience targeting, shift budgets to maximize impact, and improve on-site conversion to keep performance climbing. Every month, we host in-depth reporting calls to review results, share insights, and deliver strategic recommendations that keep your campaigns evolving and aligned with your goals.