Digible is a full service digital marketing agency that specializes (aka- ‘crushes it’) in multifamily apartments and local lead generation. We’re proficient (aka- “Rock Stars”) in Search Engine Marketing, local SEO, mobile marketing and paid social.
Search Engine Marketing
SEM is definitely our bread and butter. We pride ourselves on achieving maximum ROI for our clients based on hard leads and move-ins. We make it happen with a blend of your proverbial ‘test and learn’ and ‘don’t reinvent the wheel’ philosophies. We’re currently doing some really cool stuff with offline data generated through our resident simulations and opinion networks.
Local Apartment SEO
Social used to be easy. You ran a few ads on Facebook, maybe some promoted posts on Twitter, or even tried your luck on Pinterest- box checked, right? Not anymore. Now you’re dealing with a firehose of options, platform
Quick qualifier- internally, we refer to our research as ‘sick’, but figured that might come out wrong, and wouldn’t do much for our SEO. Truth is, though- we’re doing some pretty ‘sick’ research for apartments these days. Whether we’re running onsite resident simulations, analyzing emotional tracking, measuring platform (ILS, Zillow, Craigslist, etc) yield or connecting 10,000+ local renter opinions, Digible is always pushing the envelope for our clients. We want our stakeholders to have the deepest, most relevant insights available at a cost they can afford. Sick, right?
Apartment Renter Journey Mapping
Opinion Network Surveys
Customer surveys have been around since the dawn of time, but unlike the rest of us, it doesn’t seem like they’ve evolved much. At Digible we think it’s time for old school surveys to shave the hair down and stand upright. It’s time to leverage social listening, text analytics, artificial intelligence and opinion networks. It’s time for a new methodology that strategically connects and galvanizes honest consumer feedback. It’s time for ‘Networked Surveys’. What the heck are we talking about? Read on.
'SimulSearch' - Resident Simulations
'FIONA' - Marketing Recommendaiton Engine
Take Big Data, cross it with Local Apartment Intelligence and write a ton of code. Doing this gave us the ultimate marketing budget recommendation engine, specifically tailored for the property management industry. Meet Fiona, your apartment marketing powerhouse.
'ClientLogue' - Call Analytics
At Digible, we firmly believe in the quality of the lead more than the number of leads. This is why we invented ‘ClientLogue’. This technology uses a blend of Siri style language recognition with a human final verification. Finally, really know what is happening with the leads coming your way.
'EL90' - Expiring Lease Targeting
Stop wasting your dollars on targeting broad segments like “renters” and “high household income”. Start targeting renters whose leases are expiring over the next 90 days. This allows apartment marketers to narrow their ad spend and focus on the population who are most likely to be influenced.
Our Work Flow
We don’t use cookie cutter packages; we run custom apartment marketing campaigns at scale. Each recommendation is tailored to the particular apartment building, location, and target renter demographic of each property.
Kick off Call
Our campaigns are not built in a vacuum. We conduct kick-off-calls with every campaign that we run. This hyperlocal information sets the stage so that we are all swimming in the same direction.
Frequently Asked Questions
People have questions, and we’ve already got the answers.
What kind of clients do you work with?
We run digital advertising campaigns for the property management industry. Our experience spans multifamily, student housing, senior living, and military housing.
What is your turn around time?
We can get any property management campaign live within just 5 days of the kick-off-call.
What are your rates?
Our rates are an
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