The Monday Metric: Walk-Ins

November 4, 2019

On today's Monday Metric, we cover one of the holy-grail metrics for digital marketing: walk-ins. This metric reports how many people saw a digital ad, and then walked into the property as a result. There are a couple of things that can quickly cause poor reporting with this one, so tune in to learn where things can go wrong when it comes to measuring your walk-ins.

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