ICYMI: Digible recently launched our newest service offering - websites!   Learn More > 

The Monday Metric: Cost Per Lead

November 18, 2019

Apartment operators have long attempted to measure advertising effectiveness by dividing the number of leads against the total ad spend. In the digital age, this has gotten both 'easier' but also more confusing. In this Monday Metric, we cover some quick Cost Per Lead (CPL) benchmarks for apartments while also providing some caution against always optimizing to CPL. Finally, we also go a smidge off-course on the Vacation Rental industry and how it relates to us here in Property Management.

Sign up for our e-newsletter to receive the latest news and updates from Digible!
fiona     contact     legal     
Copyright © 2023 Digible, Inc. All rights reserved.
magnifier linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram