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Category:
Budgeting
Apartment Marketing Trends: 3 Data Points To Consider When Budgeting
Multifamily Marketing: Peak Season Strategy
Category:
Case Studies
RSA Transition: What You Need To Know
Event Marketing: How to Authentically Connect with Audiences in Experiential Environments
Work From Home Campaigns
Spotify Ads
Broad Match Type + Smart Bidding
Spanish Campaigns
Pool Images & Seasonality
Neighborhood Keywords
Retargeting Messaging in Display
Text Overlay in Facebook Hero Images
Search Impression Share and Budgets
Dynamic Pricing in Search Ad Copy
Category:
Comic
Grace & Grit
The Petmenities
The Move-In Special
The Superstar
The Search Strategy
The Pool Rules
The Monday Mixer
The Team Building
The Spring Cleaning
The PM Challenges
The Park & Ride
The Cookies
The Rideshare
The Focus Group
The Resolutions
The Concierge Service
The Decorations
The Turkey Trot
The Party Planning
The Fright Night
The Fall Festival
The Automated Leasing Agent
The Budget Defence
The Pipeline
The Peak Season
The IOS Update
The Grill and Chill
The Revenue Stream
The Pool Problems
The Pool Opening
The Photo Shoot
The Renewals
The Hunt
The Fever
The Top Spot
The Apts.com Package
The Quarterly Goals
The Internet Package
The New Year
The Reflections
The White Elephant
The Perfect Gift
The User-Generated Content
The Year-in-Review
The Essentials
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The Costume Contest
The Lunch & Learn
The Pet Policy
The Arms Race
The Mask Complaint
The Special
The Cougars
The Virtual Tour
The Standoff
The Budget Meetings
The Maintenance Issue
The Marketing Plan
The Dude
The Tik Tok
The Dream
The Q&A
The Difficult Conversation
The Masks
The Reopening
Category:
Conferences
Panel: Perspectives on Marketing - Digible Summit 2020
AdFraud Presentation - Digible Summit 2020
DialogTech Presentation - Digible Summit 2020
State of the Industry and Long-Term Impact - Digible Summit 2020
The Origin of Digible Summit and Our Thanks to You!
MozCon 2019: A Freshman's Perspective
The Google Marketing Live Conference - A Freshman's Perspective
NAA Apartmentalize Recap: An Outsider's View
AIM 2018- A Freshman’s Perspective
MTEC Review: A Hidden Gem
Category:
Data
10 Things We Love About Spotify Advertising
Native Advertising For MultiFamily: Where Organic and Paid Media Meet to Drive Engagement
GA4: Your Required Future
Got Data? Digible's Use Cases of A Data Dictionary
Category:
Denver Community
Fiona Forward Flying into 2022
Fiona Forward: Making Strides in the Denver Community
Bike to Work Day Denver!
Category:
Digible
Fiona Forward - Q4 2022
Fiona Forward - Q3 2022
Fiona Forward - Q2 2022
Facebook Boosted Ads: Worth The Hype?
Social Media Followers Campaign
Retargeting Messaging in Display
Minneapolis Round Table
Ode to 2020
Category:
Fiona Forward
Category:
Display
Case Study: Seasonality & Display
Tips for Display Ads in Multifamily
Category:
Fiona
Utilizing Fiona: A Digible Client Case Study
Category:
Geofencing
Get the Most Out of Your Geofencing Campaigns
Category:
ILS
Reputation Management Tips for Multifamily
Digible SimulSearch - The ILS'
How to Improve Your ILS Strategy
Which ILS Works Best?
Category:
Industry
6 Tips for Highlighting Apartment Amenities on Social Media
Why Your Apartment Community Needs A Strong Social Media Strategy
A Holistic Marketing Strategy for the Holidays
ADA Compliance for Apartment Websites
UPDATED 3/30/2020: Coronavirus and Your Apartment Marketing Strategy
Coronavirus and Your Apartment Marketing Strategy
2019 Search Trends
Digible Dudes Podcast - The Monday Metric: Cost Per Click
Digible Dudes Podcast - The Monday Metric: Click-Through Rate
The List of Digible's Most Frequently Received Questions (FRQs)
Google Updates: November 2018
Deconstructing the Multifamily Audience
Targeting Tips for PPC in Multifamily
How to Utilize In-Market Audiences for Search
Google Updates: October 2018
Google Updates: September 2018
What to Keep in Mind When Budgeting for Your Apartment Marketing
Google Updates: August 2018
5 Fall Activities to Promote on Social in Proximity to Your Property
3 Things to Look Out for on Your New Website Template
Marketing Tips to Freshen Up a Stable Property
What to Look for As Google Expands Store Visitation Reporting to SMB’s
Bid Modifiers: How Much to Adjust
3 Reasons to Use Video in Your Multifamily Marketing
Digible Simulations - Introduction
What is a Good Bounce Rate for Multifamily?
3 SEO Myths in Apartment Marketing
3 Things to Keep in Mind to Attract Student Renters
Marketing Ideas & Tips for a Lease-Up
3 Tips for Apartment Reviews
Multifamily Marketing to Millennials
Your Ad Copy Questions Answered
Reporting Metrics for Multifamily
How to Use Google Posts for Multifamily
Digital Touchpoints Off & On-Site for Multifamily
The Marketing Funnel for Multifamily Explained
Put Your Search Campaigns on a Diet: How to Make Limited Budgets Lean & Mean
SEO Best Practices for Apartment Marketing
Best Tips for Apartment Marketing in 2023
Category:
Memes
Digible Memes: The Big Picture
Digible Memes: Google Updates Their Algo. Again.
Digible Memes: Bounce, Bounce, Bounce
Digible Memes: Good Help is Hard to Find
Digible Memes: WWLDD?
Digible Memes: A Hard Pill to Swallow
Digible Memes: Painful Consequences
Digible Memes: Get Keyword Specific
Digible Memes: Do You Accept Pets?
Digible Memes: When Data Flatlines
Digible Memes: It's That Time Again
Digible Memes: Analytics Access
Digible Memes: Video Calls
Digible Memes: Google Ads Over Everything
Digible Memes: Digible Roundup Zoom Calls
Digible Memes: Agency Monthly Reporting
Digible Memes: Virtual Christmas Party
Digible Memes: Account Manager Reporting
Digible Memes: How an Owner Approaches SEO
Digible Memes: Prospecting Emails
Digible Memes: January Budgets
Digible Memes: We Get It
Digible Memes: No worries
Digible Memes: Digible Summit
Digible Memes: Don't Even Think It!
Digible Memes: When dealing with Google's New Algorithm
Digible Memes: Digible Summit dress code
Digible Memes: Don't you worry...
Digible Memes: It's All About the Numbers
Digible Memes: Facebook Constantly Rolling Out Platform Updates
Digible Memes: After a Sales Pitch
Digible Memes: Then It Doesn't Exist
Digible Memes: Please Stop 🙂
Digible Memes: We Need More Leads
Digible Memes: Pick up the phone!
Digible Memes: Washer & Dryer Where?
Digible Memes: Should I Evacuate or Nah?
Digible Memes: Sleep during budgeting season?
Digible Memes: Don't be ridiculous!
Digible Memes: Dog Day Afternoon
Digible Memes: Schema Challenge
Digible Memes: Waiting for Twitter
Digible Memes: Need a Break?
Digible Memes: The Great Debate
Digible Memes: More Leads
Digible Memes: Pizazz
Digible Memes: Phone Calls
Digible Memes: Another Lease
Digible Memes: Need to Fill a Lease
Digible Memes: Again
Digible Memes: Why?
Digible Memes: Choosing Marketing Services
Digible Memes: Won't Stop Me
Digible Memes: Feedback?
Digible Memes: #1 on Google
Digible Memes: ILS Sites
Digible Memes: Today?
Digible Memes: Go Girl
Digible Memes: Fire Alarm
Digible Memes: After a Move Out
Digible Memes: My Deposit
Digible Memes: Running Specials
Digible Memes: Goals v. Budget
Digible Memes: More Marketing Budget
Digible Memes: Most Wonderful Time
Digible Memes: Pet Cats
Digible Meme: Pet Policy
Digible Memes: End of Budgeting Season
Digible Meme: Adding To Your Marketing Budget
Category:
Multifamily Trends
It's Gen Z's World and We're Just Living In It: Why Multifamily Needs TikTok
Category:
Native
Category:
Organic Social
Check It: Are Your Social Media Posts Fair Housing Compliant?
Category:
Paid Ads
Your Holiday Marketing Strategy & Spending
New Google Ads Destination Requirements
Local and Discovery Ads
Category:
Paid Social
Podcast E52 - Digible Summit Mastermind - Marketing Tips & Tricks
EL90 Social Targeting - Part I
Case Study: Social Creative Testing for Apartments Part II
Case Study: Social Creative Testing for Apartments
3 Paid Social Tips for Multifamily
Category:
Podcast
EP138: The Reality of Essentialism & Life’s Uncertainties with David Staley & Reid Wicoff
EP137: Mastering the Art of Letting Go with David Staley & Reid Wicoff
EP136: Give More to Receive More with Nicole Ryan & Brandon Hammond
#135: How AI is Reshaping Real Estate Markets with Victor Dozal
EP134: Going Global: Online Marketplaces with Edmund Keith
EP133: What the Heck is Extrinsic and Intrinsic Motivation?
EP132: Digible Celebrates Their 6 Year Anniversary
EP131: Getting Realync with Kristi Fickert
EP130: Hot Off The Press: Digible Websites
EP129: 2023 Multifamily Industry Predictions
EP128: Talent Acquisition for the Multifamily Industry
EP127: Digible's 2023 Goals
The Digible Dudes EP126: Brand Loyalty with Phil Matsuhashi
The Digible Dudes EP125: Your Holiday Marketing Strategy
The Digible Dudes EP124: Off the Engrain
The Digible Dudes EP123: Proptech Talk with Revolution RE
TheDigible Dudes Podcast - Hot Off the Press: RealPage Acquires Knock
The Digible Dudes EP122: It's LEG Day: Your Leasing Enablement Guide
EP121: Ope! A Guide to Multifamily Marketing in Minnesota
The Digible Dudes EP120: Native Advertising for Multifamily
The Digible Dudes Special Episode: Running Up That Hill
The Digible Dudes EP119: When to Hire an External Marketing Team
The Digible Dudes EP118: Spotify Advertising: What you Need to Know
EP117: The Future of Automation with Aptly
EP116: Digible's 2022 Mid-Year Update
EP115: Brothers Redevelopment
EP114:NAA Takeaways
EP113: Reading Between the 30 Lines with Mike Whaling
Live at NAA with Rent Dynamics
EP112: DE&I in the Workplace with Jon Olafson
EP111: Talk Social Media with Eddie & Erica
EP110: Multifamily Mission-Minded featuring Move for Hunger
EP109: Meet Chelsea: Digible's Website Product Manager
EP108: Digible’s 20 Mile March to Single-Family Rentals
EP107: The Secret Sauce to Special Event Campaigns
EP106: Forging Ahead: Digible's March to Becoming a Product Company
EP105: Great by Choice and Other Lessons on Leadership
EP103: Fair Housing FAQs with Doug 'The Fair Housing Guy'
EP102: Dialing It Up with Cadence Marketing Solutions
EP101: Denver Community: The Core of Food for Thought
EP100: Digible’s New Work-From-Anywhere (WFA) Policy
EP99: The Metaverse & The Future of Virtual Reality
EP98: What's the Meta With You? Facebook Advertising & Discrimination Policy
EP96: Gen Z Renters: What Multifamily Marketers Need to Know
EP95: Tech It Out 2022: What's It All About ft. GW Advisement
EP94: One Step at a Time: Fiona Forward's Footprint in the Denver Community
EP93: A Complete Marketing Strategy for Ultra-Luxury Apartments
EP91: MeetElise Your Multifamily AI Leasing Assistant
EP92: Digible's 2021 Recap and 2022 Road Ahead
EP90: Digible's 2022 Predictions: What's in Store for the Multifamily Housing Industry
EP89: Single Family Rentals On the Rise
AIM 2021: LCP360
AIM 2021: BetterBot
AIM 2021: Perfect Promotions
AIM 2021: Apartment Geofencing
AIM 2021: Intro & Review
EP88: Living in the Past? It's a Generation to Care About Your Online Reputation ft. Opiniion
EP87: Dwellsy: Trusted Apartment Listings & Relevant Results
EP86: Summit Recap Fair Housing Compliance in the Digital Age
EP85: Colorado University CX (Customer Experience) Program
EP84: Digible Summit 2021 Sneak Peek
EP83: Apartmentalize Conference | 2021 Recap
EP82: G5 Acquired by RealPage
EP81: Case Study - Increase PPC Conversions 32% With a Multi-Platform Marketing Approach
EP80: Entrata Raises $507M
EP79: Digible's Vision
EP78: One Colorado - LGBTQ Advocacy Organization
EP77: Why Digible is Moving to a 4 Day Work Week
EP76: Adam's Apple Ads Conspiracy Theory
Digible Snack: 2019 vs. 2020 Search Trends & Can They Tell Us Anything About 2021?
EP75: Fair Housing With Doug Chasick
Digible Snack: Google Discovery Ads - A More Cost-Effective Upper Funnel Option
EP74: Pynwheel's NEW Self Guided Tours - Jennifer Cyphers, Founder & CEO
Digible Snack: Branded Search Campaigns - Why Should You Run Them?
EP73: Recap - AIM Reconnect 2021
Digible Snack: Search Impression Share - How Impression Share Impacts Occupancy Rates
EP72: Amenify - Everett Lynn, Founder & CEO
Digible Snack: RLSA Ads - A Case Study
EP71: BE 2.0 by Jim Collins - A Book That Has Greatly Influenced Digible
EP70: White-labeling - What You Should Know & Talk to Your Vendors About
EP69: Industry Partnerships and how Digible is Approaching Them
Digible Snack: Cookiegeddon? What the changes with Chrome mean to you.
EP68: Maryland Passes a Digital Ad Tax - Watch Your Google, FB, and ILS Invoices
Digible Snack: Messaging for Display Retargeting - A Case Study
EP67: How Digible Engineers Brainstorm - The Walt Disney Method
EP66: PERQ's Automated Leasing Assistant - Scott Hill, Co-Founder of PERQ
EP65: Chat Bots - Robert Turnbull of BetterBot
EP64 - Things We Love - Escape Rooms, Coffee, Trapeze, & Goats!
Digible Snack: Dynamic Search Ads - is there a performance gain?
Digible Snack: The Effectiveness of Using Neighborhood Keywords in your Paid Search Campaigns
EP63 - Digible Riffs - When should you launch a new product or service?
EP62 - RentPath Stays Solo & if Digible Built an ILS
EP61 - Ode to 2020
EP60 - ILS Guest - Hannah Kimyon (Abodo / Rentable)
EP59: Anti-Trust against Facebook, Google, and Amazon?
EP58 - The Locator POV
EP57 - The 7 Powers - Branding
EP56 - Digible 2020 - The Founders Reflect
EP55 - Year End Transitions - Vendors, Budgets, Optimizations, & Tech
EP54 - Digible Summit Mastermind- The Metrics That Matter
EP53 - Current Events - The Election, Google Antitrust, & Apple's Search Engine
EP52 - Digible Summit Mastermind - Marketing Tips & Tricks
EP51 - Digible Summit Panel - Perspectives on Marketing
EP50 - Fair Housing Secret Shopper
EP49 - Owner / Investor POV
EP48 - Kyla Mittal, Affordable Housing Specialist
EP47 - Digital Creative - the Past, Present, and Future
EP46: The Broker POV
EP45: A conversation about Client Experience: How to make the most out of your vendor relationships and the importance of setting expectations.
E44 - Should you and can you scale content for Apartments?
E43 - Google's Revenue Declines for the First Time Ever
E42 - Ad Fraud with Manny Puentes from Rebel.ai
E41 - Dennis Cogbill's Perspective on COVID's Impact on Multifamily Events
E40 - 2020 Apartment Events Were Cancelled, What's the Impact?
E39 - The Big Pitch - A 3rd Party Marketer's Experience Winning Over Ownership
E38 - Google Call Only Ads - Are they quality?
E37 - Inside the Marketing Studio: Michelle Smith
E36 - Making the Switch from Vacation Rentals to Apartments
E35 - Spotify for Apartment Marketing
E34 - Coronavirus Webinar, Apartment Marketing Strategy & Budgeting
E33 - Digible Just Turned 3, We Talk About the Journey
E32 - The Importance of Branding for Apartment Marketing
Digible Snack - Dynamic Ads during COVID?
E31 - Should you Insource or Outsource Your Marketing?
Webinar Update 3/30/20: Coronavirus and Your Apartment Marketing
E30 - 2 of 2: UpLift (BetterUp) Conference - Thriving in a White Water World of Work
E29 - 1 of 2: UpLift (BetterUp) Conference - Thriving in a White Water World of Work
E28 - What does COVID-19 mean for Apartment Marketing?
E27 - Rent Path Acquisition?
E26 - Case Study: Organic Social Media - GIF vs. Still Images for Posts
E25 - Introducing Digible's New Director of Organic Media & Marketing - Jennifer Labac!
E24 - Breakthrough! Dynamic Ad Creative on Facebook!
E23 - Apartments.com Plans to Spend $250M in 2020
E22 - Founders Reflect: Ode to 2019
E21 - The Past, Present, and Future of Engineering - According to Victor...
E20 - Google Posts for the Apartment Industry
E19 - 2020 Apartment Marketing Predictions
E18 - Top Apartment Facts of 2019
E17 - Call Tracking & AI
E16 - Paid Email Marketing for Apartments
E15 - Campaigns Through The Holidays
The Monday Metric: GMail Metric Bonanza!
E14 - Social Creative Case Study 2 - Best Canvas Ad Hero Image?
The Monday Metric: CPM - Non-Boring Edition
E13 - Social Creative Case Study 1 - Canvas Carousel: Amenities or Floor Plans?
The Monday Metric: Email Open Rate - Ain't So Simple
E12 - OpTech 2019 Recap
The Monday Metric: Cost Per Lead
E11 - Budgeting for Geofencing
The Monday Metric: SEM - Avg. Position is Dead - Long Live Top Impression Share?
E10 - The Gang Visits The Google Campus
The Monday Metric: Walk-Ins
E9 - Vetting Social Vendors
E8 - Budgeting for Social
The Monday Metric: Site Visit Rate
E7 - Vetting SEO Vendors
The Monday Metric: Cost Per Click
The Monday Metric: Click-Through Rate
E6.5 - SEO Use Cases
E6 - Budgeting for SEO
E5.5 - Vetting ILS Providers
E5 - Budgeting for ILS
E4 - Vetting Paid Search Vendors
E3 - Budgeting for Paid Search
E2 - The Budgeting Workflow
E1.5 - ILS Pro Tips
Category:
Featured
EP104: Digible's 5 Year Anniversary
EP97: Digible’s Approach to Employee Retention, Salaries, and Promotions
E1 - An Intro to Budgeting
Category:
PPC
Case Study: Call Quality & Behavior Analysis for Apartments
Misconceptions Around Google Ads in Multifamily
The New Google Ads Suite: Explained
Category:
Programmatic Audio Ads
Case Study: Programmatic Audio Ads
Category:
Reputation Management
Why You Should Give a Damn About Your Reputation
Category:
Research
How to Get GA4 Set Up & Save Old UA Data
"How I Found My New Denver Apartment While in Boston" - A Young Professional's Perspective
Category:
SEO
Digible Named Top Workplace 3 Years Running
challenges when creating a Google Business Profile for new build & lease-up properties
Apartment Websites That Convert Organically
Digible's ADA Audit Process for Apartment Websites
How Your Website Helps Boost Your GMB Rankings (and Vice Versa)
Core Web Vitals: Google’s New Page Experience Signals
SEO Tips To Get You Through the Holiday Season Part 2
SEO Tips To Get You Through the Holiday Season Part 1
How Does Schema Markup Affect SEO?
Google My Business Verification Guide
Google My Business | How to Claim and Optimize Your Listing
Case Study: Google Post Testing
Case Study: Google My Business Products Feature Testing
Google My Business Insights: Explained
Digible's SEO Dictionary
Google Updates: Fall 2019
Case Study: Google Post Type KPIs
3 Reasons to Switch to HTTPS by July 2018
Category:
Social
Twitter’s New Security Measure & Unlocking Suspended Accounts
The ABC's of Organic Social
Facebook Fair Housing Updates - July 2019
Using User-Generated Content to Foster Community at Your Property - Part II
Using User-Generated Content to Foster Community at Your Property - Part I
What Social Tool Is Right for You?
Social Posting Schedule Tips for Apartments
Category:
Uncategorized
4 Ways to Boost Productivity at Work
Fiona Forward: Prioritizing Employee Mental Health & Wellbeing
Fiona Forward: Engaging Change Within our Communities
Charlotte Round Table
The Impacts of a Multi-Platform Marketing Approach
DIGIBLE iOS14 UPDATES & STRATEGY
Brand Case Study
Digible - The #1 Small Business to Work at in Colorado
Q4 Paid Media Testing - Paid Search Recap
Q4 Paid Media Testing - Display & Paid Social Recap
All I Want for Christmas is Good Social Media Content
Paid Search Holiday Performance & Recommendations
A Call to Creative Arms
Apartments.com Impression Share - Phase II
The Maintenance Issue
Digible Memes: Sage Advice
The Marketing Plan
The Dude
The TikTok
The Dream
The Q&A
The Difficult Conversation
COVID-19 Apartment Marketing Strategy Update 6/24/20
Digible Memes: Working On It
Digible Memes: Marketing Spend
The Masks
Digible Memes: Brace Yourselves
Digible Testing 2020
The Reopening
Podcast E36 - Making the Switch from Vacation Rentals to Apartments
Product Launch Part Two: Digible DynamX Social
Product Launch: Digible DynamX Search
Podcast E32 - The Importance of Branding for Apartment Marketing
Apartments.com Impression Share
Update 4/6/20: COVID-19 and Apartment Marketing
Podcast E31 - Should you Insource or Outsource Your Marketing?
Podcast 2 of 2: UpLift (BetterUp) Conference - Thriving in a White Water World of Work
Podcast 1 of 2: UpLift (BetterUp) Conference - Thriving in a White Water World of Work
Digible Dudes Podcast: What does COVID-19 mean for Apartment Marketing?
2019: Year in Review
Category:
Websites
Committed to Conversion Tracking: Our Update on the Transition to GA4
Best Practices for Multifamily Websites in 2023
Website Terminology
Coming Soon: Digible Websites!
Comics
Grace & Grit
The Smart Technology
The Meeting
The Potluck
The Essentials
The Year-in-Review
The User-Generated Content
The Perfect Gift
The White Elephant
The Reflections
The New Year
The Internet Package
The Quarterly Goals
The Apts.com Package
The Top Spot
The Fever
The Hunt
The Renewals
The Photo Shoot
Recap Meeting
Thanksgiving Essentials
Thanksgiving Potluck
The Smart Technology
The Meeting
The Costume Contest
The Lunch _ Learn
The Pet Policy
The Arms Race
The Mask Complaint
The Special
The Cougars
The Virtual Tour
The Standoff
The Budget Meetings
The Maintenance Issue
The Marketing Plan
The Dude
The Tik Tok
The Dream
The Q_A
The Difficult Conversation
The Masks
The Reopening
The Petmenities
The Move-In Special
The Superstar
The Search Strategy
The Pool Rules
The Monday Mixer
The Team Building
The Spring Cleaning
The PM Challenges
The Park & Ride
The Cookies
The Rideshare
The Focus Group
The Resolutions
The Concierge Service
The Decorations
The Turkey Trot
The Party Planning
The Pool Opening
The Fright Night
The Fall Festival
The Automated Leasing Agent
Case Studies
Geofencing: It Takes Two Image Types to Tango
Paid Social Bulleted Amenities Instant Experience
90-Day vs. 180-Day Retargeting
Adding Performance Max To Your Search Strategy
Why You Should Post Daily on Google Business Profile
Work From Home Campaigns
Spotify Ads
Broad Match Type + Smart Bidding
Spanish Campaigns
Pool Images & Seasonality
Neighborhood Keywords
Retargeting Messaging in Display
Text Overlay in Facebook Hero Images
Search Impression Share and Budgets
Dynamic Pricing in Search Ad Copy
Podcast Imports
The Digible Dudes
Case Study Category
Audio
Campaigns
Case Study Work
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Multi-Channel
Paid Search
Paid Social
Work From Home
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ad creative
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lost impression share
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