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Category: Budgeting
- Apartment Marketing Trends: 3 Data Points To Consider When Budgeting
Category: Case Studies
- Work From Home Campaigns
- Spotify Ads
- Broad Match Type + Smart Bidding
- Spanish Campaigns
- Pool Images & Seasonality
- Neighborhood Keywords
- Retargeting Messaging in Display
- Text Overlay in Facebook Hero Images
- Search Impression Share and Budgets
- Dynamic Pricing in Search Ad Copy
Category: Comic
- The Pool Opening
- The Photo Shoot
- The Renewals
- The Hunt
- The Fever
- The Top Spot
- The Apts.com Package
- The Quarterly Goals
- The Internet Package
- The New Year
- The Reflections
- The White Elephant
- The Perfect Gift
- The User-Generated Content
- The Year-in-Review
- The Essentials
- The Potluck
- The Meeting
- The Smart Technology
- The Costume Contest
- The Lunch & Learn
- The Pet Policy
- The Arms Race
- The Mask Complaint
- The Special
- The Cougars
- The Virtual Tour
- The Standoff
- The Budget Meetings
Category: Conferences
- Panel: Perspectives on Marketing - Digible Summit 2020
- AdFraud Presentation - Digible Summit 2020
- AdFraud Presentation - Digible Summit 2020
- DialogTech Presentation - Digible Summit 2020
- State of the Industry and Long-Term Impact - Digible Summit 2020
- The Origin of Digible Summit and Our Thanks to You!
- MozCon 2019: A Freshman's Perspective
- The Google Marketing Live Conference - A Freshman's Perspective
- NAA Apartmentalize Recap: An Outsider's View
- AIM 2018- A Freshman’s Perspective
- MTEC Review: A Hidden Gem
Category: Data
- Got Data? Digible's Use Cases of A Data Dictionary
Category: Denver Community
- Fiona Forward: Making Strides in the Denver Community
- Bike to Work Day Denver!
Category: Digible
- Social Media Followers Campaign
- Retargeting Messaging in Display
- Minneapolis Round Table
- Ode to 2020
- Category: Fiona Forward
Category: Display
- Case Study: Seasonality & Display
- Tips for Display Ads in Multifamily
Category: Fiona
- Utilizing Fiona: A Digible Client Case Study
Category: Geofencing
- Get the Most Out of Your Geofencing Campaigns
Category: ILS
- Reputation Management Tips for Multifamily
- Digible SimulSearch - The ILS'
- How to Improve Your ILS Strategy
- Which ILS Works Best?
Category: Industry
- 6 Tips for Highlighting Apartment Amenities on Social Media
- Why Your Apartment Community Needs A Strong Social Media Strategy
- A Holistic Marketing Strategy for the Holidays
- ADA Compliance for Apartment Websites
- UPDATED 3/30/2020: Coronavirus and Your Apartment Marketing Strategy
- Coronavirus and Your Apartment Marketing Strategy
- 2019 Search Trends
- Digible Dudes Podcast - The Monday Metric: Cost Per Click
- Digible Dudes Podcast - The Monday Metric: Click-Through Rate
- The List of Digible's Most Frequently Received Questions (FRQs)
- Google Updates: November 2018
- Deconstructing the Multifamily Audience
- Targeting Tips for PPC in Multifamily
- How to Utilize In-Market Audiences for Search
- Google Updates: October 2018
- Google Updates: September 2018
- What to Keep in Mind When Budgeting for Your Apartment Marketing
- Google Updates: August 2018
- 5 Fall Activities to Promote on Social in Proximity to Your Property
- 3 Things to Look Out for on Your New Website Template
- Marketing Tips to Freshen Up a Stable Property
- What to Look for As Google Expands Store Visitation Reporting to SMB’s
- Bid Modifiers: How Much to Adjust
- 3 Reasons to Use Video in Your Multifamily Marketing
- Digible Simulations - Introduction
- What is a Good Bounce Rate for Multifamily?
- 3 SEO Myths in Apartment Marketing
- 3 Things to Keep in Mind to Attract Student Renters
- Marketing Ideas & Tips for a Lease-Up
- 3 Tips for Apartment Reviews
- Multifamily Marketing to Millennials
- Your Ad Copy Questions Answered
- Reporting Metrics for Multifamily
- How to Use Google Posts for Multifamily
- Summer Move-In Special Ideas
- Digital Touchpoints Off & On-Site for Multifamily
- The Marketing Funnel for Multifamily Explained
- Put Your Search Campaigns on a Diet: How to Make Limited Budgets Lean & Mean
- SEO Best Practices for Apartment Marketing
- Best Tips for Apartment Marketing in 2018
Category: Memes
- Digible Memes: The Big Picture
- Digible Memes: Google Updates Their Algo. Again.
- Digible Memes: Bounce, Bounce, Bounce
- Digible Memes: Good Help is Hard to Find
- Digible Memes: WWLDD?
- Digible Memes: A Hard Pill to Swallow
- Digible Memes: Painful Consequences
- Digible Memes: Get Keyword Specific
- Digible Memes: Do You Accept Pets?
- Digible Memes: When Data Flatlines
- Digible Memes: It's That Time Again
- Digible Memes: Analytics Access
- Digible Memes: Video Calls
- Digible Memes: Google Ads Over Everything
- Digible Memes: Digible Roundup Zoom Calls
- Digible Memes: Agency Monthly Reporting
- Digible Memes: Virtual Christmas Party
- Digible Memes: Account Manager Reporting
- Digible Memes: How an Owner Approaches SEO
- Digible Memes: Prospecting Emails
- Digible Memes: January Budgets
- Digible Memes: We Get It
- Digible Memes: No worries
- Digible Memes: Digible Summit
- Digible Memes: Don't Even Think It!
- Digible Memes: When dealing with Google's New Algorithm
- Digible Memes: Digible Summit dress code
- Digible Memes: Don't you worry...
- Digible Memes: It's All About the Numbers
- Digible Memes: Facebook Constantly Rolling Out Platform Updates
- Digible Memes: After a Sales Pitch
- Digible Memes: Then It Doesn't Exist
- Digible Memes: Please Stop 🙂
- Digible Memes: We Need More Leads
- Digible Memes: Pick up the phone!
- Digible Memes: Washer & Dryer Where?
- Digible Memes: Should I Evacuate or Nah?
- Digible Memes: Sleep during budgeting season?
- Digible Memes: Don't be ridiculous!
- Digible Memes: Dog Day Afternoon
- Digible Memes: Schema Challenge
- Digible Memes: Waiting for Twitter
- Digible Memes: Need a Break?
- Digible Memes: The Great Debate
- Digible Memes: More Leads
- Digible Memes: Pizazz
- Digible Memes: Phone Calls
- Digible Memes: Another Lease
- Digible Memes: Need to Fill a Lease
- Digible Memes: Again
- Digible Memes: Why?
- Digible Memes: Choosing Marketing Services
- Digible Memes: Won't Stop Me
- Digible Memes: Feedback?
- Digible Memes: #1 on Google
- Digible Memes: ILS Sites
- Digible Memes: Today?
- Digible Memes: Go Girl
- Digible Memes: Fire Alarm
- Digible Memes: After a Move Out
- Digible Memes: My Deposit
- Digible Memes: Running Specials
- Digible Memes: Goals v. Budget
- Digible Memes: More Marketing Budget
- Digible Memes: Most Wonderful Time
- Digible Memes: Pet Cats
- Digible Meme: Pet Policy
- Digible Memes: End of Budgeting Season
- Digible Meme: Adding To Your Marketing Budget
Category: Organic Social
- Check It: Are Your Social Media Posts Fair Housing Compliant?
Category: Paid Ads
- Local and Discovery Ads
Category: Paid Social
- Podcast E52 - Digible Summit Mastermind - Marketing Tips & Tricks
- EL90 Social Targeting - Part I
- Case Study: Social Creative Testing for Apartments Part II
- Case Study: Social Creative Testing for Apartments
- 3 Paid Social Tips for Multifamily
Category: Podcast
- EP101: Denver Community: The Core of Food for Thought
- EP100: Digible’s New Work-From-Anywhere (WFA) Policy
- EP99: The Metaverse & The Future of Virtual Reality
- EP98: What's the Meta With You? Facebook Advertising & Discrimination Policy
- EP97: Digible’s Approach to Employee Retention, Salaries, and Promotions
- EP96: Gen Z Renters: What Multifamily Marketers Need to Know
- EP95: Tech It Out 2022: What's It All About ft. GW Advisement
- EP94: One Step at a Time: Fiona Forward's Footprint in the Denver Community
- EP93: A Complete Marketing Strategy for Ultra-Luxury Apartments
- EP91: MeetElise Your Multifamily AI Leasing Assistant
- EP92: Digible's 2021 Recap and 2022 Road Ahead
- EP90: Digible's 2022 Predictions: What's in Store for the Multifamily Housing Industry
- EP89: Single Family Rentals On the Rise
- AIM 2021: LCP360
- AIM 2021: BetterBot
- AIM 2021: Perfect Promotions
- AIM 2021: Apartment Geofencing
- AIM 2021: Intro & Review
- EP88: Living in the Past? It's a Generation to Care About Your Online Reputation ft. Opiniion
- EP87: Dwellsy: Trusted Apartment Listings & Relevant Results
- EP86: Summit Recap Fair Housing Compliance in the Digital Age
- EP85: Colorado University CX (Customer Experience) Program
- EP84: Digible Summit 2021 Sneak Peek
- EP83: Apartmentalize Conference | 2021 Recap
- EP82: G5 Acquired by RealPage
- EP81: Case Study - Increase PPC Conversions 32% With a Multi-Platform Marketing Approach
- EP80: Entrata Raises $507M
- EP79: Digible's Vision
- EP78: One Colorado - LGBTQ Advocacy Organization
- EP77: Why Digible is Moving to a 4 Day Work Week
- EP76: Adam's Apple Ads Conspiracy Theory
- Digible Snack: 2019 vs. 2020 Search Trends & Can They Tell Us Anything About 2021?
- EP75: Fair Housing With Doug Chasick
- Digible Snack: Google Discovery Ads - A More Cost-Effective Upper Funnel Option
- EP74: Pynwheel's NEW Self Guided Tours - Jennifer Cyphers, Founder & CEO
- Digible Snack: Branded Search Campaigns - Why Should You Run Them?
- EP73: Recap - AIM Reconnect 2021
- Digible Snack: Search Impression Share - How Impression Share Impacts Occupancy Rates
- EP72: Amenify - Everett Lynn, Founder & CEO
- Digible Snack: RLSA Ads - A Case Study
- EP71: BE 2.0 by Jim Collins - A Book That Has Greatly Influenced Digible
- EP70: White-labeling - What You Should Know & Talk to Your Vendors About
- EP69: Industry Partnerships and how Digible is Approaching Them
- Digible Snack: Cookiegeddon? What the changes with Chrome mean to you.
- EP68: Maryland Passes a Digital Ad Tax - Watch Your Google, FB, and ILS Invoices
- Digible Snack: Messaging for Display Retargeting - A Case Study
- EP67: How Digible Engineers Brainstorm - The Walt Disney Method
- EP66: PERQ's Automated Leasing Assistant - Scott Hill, Co-Founder of PERQ
- EP65: Chat Bots - Robert Turnbull of BetterBot
- EP64 - Things We Love - Escape Rooms, Coffee, Trapeze, & Goats!
- Digible Snack: Dynamic Search Ads - is there a performance gain?
- Digible Snack: The Effectiveness of Using Neighborhood Keywords in your Paid Search Campaigns
- EP63 - Digible Riffs - When should you launch a new product or service?
- EP62 - RentPath Stays Solo & if Digible Built an ILS
- EP61 - Ode to 2020
- EP60 - ILS Guest - Hannah Kimyon (Abodo / Rentable)
- EP59: Anti-Trust against Facebook, Google, and Amazon?
- EP58 - The Locator POV
- EP57 - The 7 Powers - Branding
- EP56 - Digible 2020 - The Founders Reflect
- EP55 - Year End Transitions - Vendors, Budgets, Optimizations, & Tech
- EP54 - Digible Summit Mastermind- The Metrics That Matter
- EP53 - Current Events - The Election, Google Antitrust, & Apple's Search Engine
- EP52 - Digible Summit Mastermind - Marketing Tips & Tricks
- EP51 - Digible Summit Panel - Perspectives on Marketing
- EP50 - Fair Housing Secret Shopper
- EP49 - Owner / Investor POV
- EP48 - Kyla Mittal, Affordable Housing Specialist
- EP47 - Digital Creative - the Past, Present, and Future
- EP46: The Broker POV
- EP45: A conversation about Client Experience: How to make the most out of your vendor relationships and the importance of setting expectations.
- E44 - Should you and can you scale content for Apartments?
- E43 - Google's Revenue Declines for the First Time Ever
- E42 - Ad Fraud with Manny Puentes from Rebel.ai
- E41 - Dennis Cogbill's Perspective on COVID's Impact on Multifamily Events
- E40 - 2020 Apartment Events Were Cancelled, What's the Impact?
- E39 - The Big Pitch - A 3rd Party Marketer's Experience Winning Over Ownership
- E38 - Google Call Only Ads - Are they quality?
- E37 - Inside the Marketing Studio: Michelle Smith
- E36 - Making the Switch from Vacation Rentals to Apartments
- E35 - Spotify for Apartment Marketing
- E34 - Coronavirus Webinar, Apartment Marketing Strategy & Budgeting
- E33 - Digible Just Turned 3, We Talk About the Journey
- E32 - The Importance of Branding for Apartment Marketing
- Digible Snack - Dynamic Ads during COVID?
- E31 - Should you Insource or Outsource Your Marketing?
- Webinar Update 3/30/20: Coronavirus and Your Apartment Marketing
- E30 - 2 of 2: UpLift (BetterUp) Conference - Thriving in a White Water World of Work
- E29 - 1 of 2: UpLift (BetterUp) Conference - Thriving in a White Water World of Work
- E28 - What does COVID-19 mean for Apartment Marketing?
- E27 - Rent Path Acquisition?
- E26 - Case Study: Organic Social Media - GIF vs. Still Images for Posts
- E25 - Introducing Digible's New Director of Organic Media & Marketing - Jennifer Labac!
- E24 - Breakthrough! Dynamic Ad Creative on Facebook!
- E23 - Apartments.com Plans to Spend $250M in 2020
- E22 - Founders Reflect: Ode to 2019
- E21 - The Past, Present, and Future of Engineering - According to Victor...
- E20 - Google Posts for the Apartment Industry
- E19 - 2020 Apartment Marketing Predictions
- E18 - Top Apartment Facts of 2019
- E17 - Call Tracking & AI
- E16 - Paid Email Marketing for Apartments
- E15 - Campaigns Through The Holidays
- The Monday Metric: GMail Metric Bonanza!
- E14 - Social Creative Case Study 2 - Best Canvas Ad Hero Image?
- The Monday Metric: CPM - Non-Boring Edition
- E13 - Social Creative Case Study 1 - Canvas Carousel: Amenities or Floor Plans?
- The Monday Metric: Email Open Rate - Ain't So Simple
- E12 - OpTech 2019 Recap
- The Monday Metric: Cost Per Lead
- E11 - Budgeting for Geofencing
- The Monday Metric: SEM - Avg. Position is Dead - Long Live Top Impression Share?
- E10 - The Gang Visits The Google Campus
- The Monday Metric: Walk-Ins
- E9 - Vetting Social Vendors
- E8 - Budgeting for Social
- The Monday Metric: Site Visit Rate
- E7 - Vetting SEO Vendors
- The Monday Metric: Cost Per Click
- The Monday Metric: Click-Through Rate
- E6.5 - SEO Use Cases
- E6 - Budgeting for SEO
- E5.5 - Vetting ILS Providers
- E5 - Budgeting for ILS
- E4 - Vetting Paid Search Vendors
- E3 - Budgeting for Paid Search
- E2 - The Budgeting Workflow
- E1.5 - ILS Pro Tips
- E1 - An Intro to Budgeting
Category: PPC
- Case Study: Call Quality & Behavior Analysis for Apartments
- Misconceptions Around Google Ads in Multifamily
- The New Google Ads Suite: Explained
Category: Programmatic Audio Ads
- Case Study: Programmatic Audio Ads
Category: Reputation Management
- Why You Should Give a Damn About Your Reputation
Category: Research
- "How I Found My New Denver Apartment While in Boston" - A Young Professional's Perspective
Category: SEO
- Apartment Websites That Convert Organically
- Digible's ADA Audit Process for Apartment Websites
- How Your Website Helps Boost Your GMB Rankings (and Vice Versa)
- Core Web Vitals: Google’s New Page Experience Signals
- SEO Tips To Get You Through the Holiday Season Part 2
- SEO Tips To Get You Through the Holiday Season Part 1
- How Does Schema Markup Affect SEO?
- Google My Business Verification Guide
- Google My Business | How to Claim and Optimize Your Listing
- Case Study: Google Post Testing
- Case Study: Google My Business Products Feature Testing
- Google My Business Insights: Explained
- Digible's SEO Dictionary
- Google Updates: Fall 2019
- Case Study: Google Post Type KPIs
- 3 Reasons to Switch to HTTPS by July 2018
Category: Social
- Twitter’s New Security Measure & Unlocking Suspended Accounts
- The ABC's of Organic Social
- Facebook Fair Housing Updates - July 2019
- Using User-Generated Content to Foster Community at Your Property - Part II
- Using User-Generated Content to Foster Community at Your Property - Part I
- What Social Tool Is Right for You?
- Social Posting Schedule Tips for Apartments
Category: Uncategorized
- 4 Ways to Boost Productivity at Work
- Fiona Forward: Prioritizing Employee Mental Health & Wellbeing
- Fiona Forward: Engaging Change Within our Communities
- Charlotte Round Table
- The Impacts of a Multi-Platform Marketing Approach
- DIGIBLE iOS14 UPDATES & STRATEGY
- Brand Case Study
- Digible - The #1 Small Business to Work at in Colorado
- Q4 Paid Media Testing - Paid Search Recap
- Q4 Paid Media Testing - Display & Paid Social Recap
- All I Want for Christmas is Good Social Media Content
- Paid Search Holiday Performance & Recommendations
- A Call to Creative Arms
- Apartments.com Impression Share - Phase II
- The Maintenance Issue
- Digible Memes: Sage Advice
- The Marketing Plan
- The Dude
- The TikTok
- The Dream
- The Q&A
- The Difficult Conversation
- COVID-19 Apartment Marketing Strategy Update 6/24/20
- Digible Memes: Working On It
- Digible Memes: Marketing Spend
- The Masks
- Digible Memes: Brace Yourselves
- Digible Testing 2020
- The Reopening
- Podcast E36 - Making the Switch from Vacation Rentals to Apartments
- Product Launch Part Two: Digible DynamX Social
- Product Launch: Digible DynamX Search
- Podcast E32 - The Importance of Branding for Apartment Marketing
- Apartments.com Impression Share
- Update 4/6/20: COVID-19 and Apartment Marketing
- Podcast E31 - Should you Insource or Outsource Your Marketing?
- Podcast 2 of 2: UpLift (BetterUp) Conference - Thriving in a White Water World of Work
- Podcast 1 of 2: UpLift (BetterUp) Conference - Thriving in a White Water World of Work
- Digible Dudes Podcast: What does COVID-19 mean for Apartment Marketing?
- 2019: Year in Review

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