Paid search is a form of digital marketing that allows advertisers to show their ads on search engines like Google, Bing, and Yahoo. Working on a pay-per-click (PPC) model, paid search means you do exactly that. Every time a user clicks your ad, you pay the hosting platform a fee.
The goal—well, aside from padding Sundar Pichai’s pockets—is to target prospective renters as they search. PPC reaches qualified leads, right from the beginning of the customer journey. As long as you’re willing to drop a few dolla’ dolla’ bills, y’all, paid search is a scalable way to build brand awareness, boost site traffic, and increase conversions.
At Digible, we create fully customized paid campaigns to maximize return on all of that scratch you’re shelling out. Using a blended approach, we combine tried-and-true PPC strategies with a holistic incorporation of your property’s data. Seriously. All of your data. From occupancy, close ratio, and absorption rate to website analytics, ILS performance, and call tracking, we leverage it all. And with the infusion of predictive analytics, we’re able to optimize your campaigns every step of the way—oftentimes before a single ad is even served. Why wait?