E43 - Google's Revenue Declines for the First Time Ever

July 16, 2020

Google’s US ad sales revenue is expected to decline in 2020 for the first time since Google went public in 2004. In today’s episode of The Digible Dudes, we’re diving into what it means for you how it’ll affect apartment marketing.

We start the episode by discussing the percentage of the drop and how a decline in ad sale revenue for Google will impact digital marketing strategies in the multi-family industry. We go on to discuss its impact on digital apartment marketing in both the short and long term.

We then discuss the impact on COVID-19 on digital advertising. We chat about how it’s affecting the ad campaigns on social media platforms and the revenue of companies such as Google, Instagram, and Facebook. We also talk about the campaigns by many large brands to boycott Facebook in order to fight against racist advertising.

Afterward, we dive into why Google’s ad revenue is expected to drop, whether it’s due to COVID-19 or whether it’s because other companies such as Facebook, Amazon, and Tik Tok are now becoming more popular amongst SMBs to run ad campaigns.

At the end of the episode, we discuss how ad revenue is earned by major social media companies such as Facebook, Instagram, Snapchat, and Tik Tok and we talk about how small businesses can monitor their ad campaigns on various digital platforms such as Facebook, Tik Tok, and Google such as using Google Analytics.

[0:40] Short Term vs. Long Term - A drop in Google’s ad sales revenue and What this means for apartment marketing.

[6:49] Google vs. Facebook vs. Amazon - Percentage changes in ad sales revenue in 2020 against previous years.

[9:47] COVID-19 Impact – How the pandemic affected digital advertising and revenue for Google and Amazon.

[13:09] The Fight Against Racism – Recently, several big brands decided to boycott major social media platforms. We discuss the reasons for this trend and the effects of it.

[15:04] Ad Revenue – A comparison of the ad revenues of Microsoft, Google, Apple, and Facebook

[20:23] SMB Trends - Why SMBs are switching from Google to other platforms for ad campaigns.

[24:48] Analytics – Tips & tricks for tracking ROI of your ad campaigns using analytics.

[28:18] Running Ad Campaigns on Google - Paid listings, ad-words, and inorganic search results.

[31:34] A new Digital Platform, TikTok – How TikTok ad revenue for the companies varies across the globe.

[38:08] Advertisements & Search Behavior – How the characteristics & behaviors of search features vary between Google & Amazon.

[40:10] Reasons Behind Success – We dive into what contributed to the long term success of 3 giants, Google, Amazon, and Facebook.

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