E16 - Paid Email Marketing for Apartments

While Email Marketing (AKA Email Blasts) is a staple of other industries - like automotive, e-commerce, and single family real estate - it's a channel that is heavily underutilized in the apartment industry.  No, Email Blasts are not the auto followups that you have set for your sales team, this is paid email outreach to people who you don't know.  Tune in to hear if this might be a strategy for you!