The Agenda
September 27 & 28, 2023
Denver, Colorado
Hosted at The Source Hotel

Daily Schedule
Welcome Happy Hour
The Woods Rooftop @ The Source Hotel
3330 Brighton Blvd Denver, CO 80216
5:00 PM - 8:00 PM
Energy will be high — in, well — the Mile High City!
Join us at The Woods Rooftop in The Source Hotel and see your Colorado soul in color with an Aura photo followed by palate-pleasing libations and tie-dye garment activity based on your Aura.
Please join us if your travel schedule allows!
Day 1
9:00 - 10:00 AM | Breakfast
RiNo Ballroom @ The Source Hotel
10:00 - 10:15 AM | Opening Remarks & Welcome
Reid Wicoff
10:15 - 11:45 AM | Combining Forces: Marketers & Operators
PANEL: Khet Richards, Mike Brewer, Windell Mollenido, Janet Rosseth)
In this panel discussion, we hear from multifamily professionals on how to bridge the gap between operators and marketers. With education and greater insight, both operators and marketers can gain a better understanding of each other’s roles for effective collaboration, drive goals, and achieve successful results. Kind of like, “Under Cover Boss” but not so undercover.
11:45 AM - 12:45 PM | How to be YOU Everywhere: Understanding your Voice & Vibe in Leadership
(KEYNOTE: Cyndie Spiegel)
This talk is about getting to know yourself and choosing your own evolution. We live in a world that constantly asks that we become better, younger or different versions of who we are to fit into boxes that weren’t built for us. We discard the value of our personal experiences in an effort to become more like everyone else. And in doing so, we trust ourselves less and rely more on others to decide how we show up and lead in the world.
In this talk, you will learn how to become a more intentional version of yourself personally and professionally. You will decide what your version of leadership is and create it from your own definition. Armed with your individuality, choices and beliefs, you will have the tactical tools to walk away feeling more emboldened and inspired by the person you are right now… and the leader you will soon become.
12:45 - 1:45 PM | Lunch
RiNo Ballroom @ The Source Hotel
1:45 - 2:00 PM | Around the Industry: What Have You Unlearned & Rethought this Year
(VIDEO: Various industry leaders)
2:00 - 4:00 PM | Rethinking the Principals of Multifamily Marketing
(SMALL GROUP WORKSHOP: Reid Wicoff & David Staley)
In this session, co-founders David Staley and Reid Wicoff (aka “The Digible Dudes”) will host a workshop aimed at rethinking the core principles of apartment marketing, including but not limited to commonly held theorems about multifamily Websites, Lead Generation, Branding, Attribution, and Technology Stacks. Buckle up for this provocative session between the Digible Dudes and industry thought leaders!
4:00 - 5:00 PM | Beers & Gears
(Reid Wicoff & David Staley)
After the small group workshops, we will come back as a large group and share examples and learnings from each conversation – with a little libation to help the words flow!
5:30 - 9:00 PM | Evening Networking Event @ PuttShack Denver
Please meet in The Source Hotel lobby at 5:30 for transportation to PuttShack (PuttShack is about .5 mile from The Source Hotel)
Puttshack is an upscale, tech-infused mini golf experience that brings everyone in to play. More than just an indoor mini golf, patented Trackaball technology allows guests to play a point scoring game, in an immersive, upscale and exciting environment coupled with world-class food and a full bar in a cool environment.
The Puttshack experience is really all about having fun – and doing something fun – together.
Day 2
9:00 - 9:30 AM | Breakfast
RiNo Ballroom @ The Source Hotel
9:30 - 10:30 AM | Unlearning & Rethinking the CRM World
(KEYNOTE: Sina Shekou)
10:45 AM - 12:15 PM | Your Tech Stack: Working in Harmony
(PANEL: Khet Richards, Elizabeth Braman, Remen Okoruwa, Aaron Maas, Scott Hill)
Trying to make changes to your property’s tech stack in what seems to be an impossible timeframe? Not sure where to start or what technology to choose? Well, that depends on your goals, how you plan to use the technology, and of course the complexity of your needs. In this panel, we discuss the vetting process during the planning phase needed to ensure that the right technologies are chosen, there is minimal conflict between existing systems, and you are positioned to get the most out of your investment.
12:15 PM - 12:30 PM | Thank You For Attending!
(Reid Wicoff & David Staley)
RSVP Now!
About the Speakers
Master of Ceremonies

Jacki Carr
Goal Coach, Speaker & Writer
Jacki is an experienced coach and motivational speaker with over 13+ years of experience and has coached over 10,000 people and counting. She is a Senior Lightyear Leadership Coach, a movement in personal power and wholeness, vision, goal-setting and leadership training.
She is also an aspiring author with a book in the works on goal setting. Visit jackicarr.com for more information.
Keynotes

Cyndie Speigel
Author & Speaker
Cyndie spent 15 years in the NYC fashion industry, 5 years as an adjunct professor at both Parsons School of Design and the Fashion Institute of Technology, several years as an ISHTA certified yoga & meditation teacher and an entire lifetime seeking understanding in various philosophies before fully transitioning my own career when I was 35. Since then, I’ve become certified in Applied Positive Psychology, written a best-selling book on the topic that has sold over 150,000 copies, graduated as a scholar in the Goldman Sachs 10,000 Small Businesses program and in 2023 released my second book, Microjoys: Finding Hope (Especially) When Life Is Not Okay, with Penguin Random House.

Sina Shekou
CEO
Aptly
Sina is the current founder and CEO of Aptly, an omni-channel shared inbox designed specifically for real estate, streamlining communication and making property management teams more efficient. In his past, he has been the president of LeaseStar and SMB Division at @RealPage, founder of PropertyWare and an early team member of Salesforce.com.
Panel Moderator

Khetiwe Richards
Proptech Consultant
Khetiwe Richards has 11 years of experience working with global consumer marketers. She has worked to leverage analytics to enhance marketing and sales decision making, project management and client relationships. She graduated from The Wharton School in May of 2009 with a Master’s of Business Administration. She received a dual degree from Spelman College and Georgia Tech in 2001 (BS in Computer Science and BS in Computer Engineering respectively).
Combining Forces Panel

Windell Mollenido
Vice President of Marketing & Technology
THE REMM GROUP
Windell Mollenido is the Vice President of Marketing & Technology at The REMM Group AMO, a premier third-party property management firm in Southern California serving commercial and multifamily real estate. He develops and manages marketing campaigns for a diverse portfolio of multifamily communities, lease-ups, and commercial spaces. Windell implements new innovative software that streamlines processes in all departments and oversees cyber security and information technology. He has 20 years of experience in advertising, digital marketing, information technology, and business development.
Windell earned his B.S. degree at The University of California, Irvine, and his MBA at Saint Leo University in Florida.

Mike Brewer
Chief Operating Officer
RADCO RESIDENTIAL
Mike Brewer is passionate about people, technology, and real estate. Mike’s investment in technological advances and education improves the team member experience and elevates customer engagement. He joined RADCO Residential in 2016 and oversees all operations.
Mike has received numerous industry honors, including seven “Property Management Company of the Year” awards under his leadership. He is a frequent contributor to industry-related publications, such as Units Magazine, MFE, Multifamily Insiders, PropertyManagement.com, and more. His vlog, The Multifamily Collective, reaches industry professionals across the globe who tune in daily for Mike’s reflections on everything from consumer trends to employee relations, professional growth, and beyond.

Janet Rosseth
Founder & CMO
CADENCE MARKETING SOLUTIONS
Janet Rosseth is a 25+ year veteran in multifamily marketing. She’s the founder and CMO of Cadence Marketing Solutions, a boutique consultancy on a mission to bring pacing strategies and optimization to marketing departments. Her team helps owners, developers, and operators navigate today’s leasing and marketing challenges and they host an online community dedicated to supporting the unique needs of the marketing role.
Tech Stack Panel

Remen Okoruwa
Co-Founder & CEO
PROPIFY
Remen Okoruwa is the cofounder & CEO of Propify, a Y Combinator-backed technology company offering a unified API for property management software integrations. Prior to Propify, Remen has worked in a variety of tech and strategy roles, including product management at HubSpot and management consulting at McKinsey.

Elizabeth Braman
Founder & CEO
REVOLUTION RE
Elizabeth Braman is the founder and CEO of Revolution RE, a SaaS company providing data solutions to apartment owners, managers, and service providers, as well as other industry related companies. Revolution RE connects, collects and standardizes data from the top property management systems, and other data sources, in order to offer users comparative analysis, property and portfolio reporting, predictive analytics and customer data feeds. Prior to starting Revolution RE, Elizabeth served as the Chief Production Officer of Realty Mogul, Co., an online platform raising capital for real estate companies through private placements and A+ REIT offerings.
Elizabeth is a Certified Commercial Investment Member (CCIM) and a licensed attorney in Washington, DC and the Commonwealth of Virginia.

Aaron Maas
Executive Vice President
THE LIFE PROPERTIES
Aaron recently joined Olive Tree Holdings management team “The Life Properties” as Executive Vice President at TLP. Maas will primarily focus on leading and overseeing multiple critical departments, including Marketing, Maintenance, Affordable Housing Compliance, and Risk Management. Additionally, Maas will collaborate closely with The Life Properties’ leadership to continue driving operational excellence and the implementation of strategic initiatives that enhance team member satisfaction and the overall customer experience.
Ahead of joining The Life Properties, Maas served as the Vice President of Multifamily Operations at Origin Investments, where he drove the performance of the firm’s multifamily portfolio and oversaw the strategy and execution of property-level business planning. Prior to his time at Origin Investments, Maas was the Regional Manager at Steadfast Companies, where he led the company’s leasing and marketing, value-add construction management, property management technology, and training operations. Prior to Steadfast Companies, Maas worked for the Atlanta based owner-operated portfolio at Avila Real Estate and with Merion Realty Partners.

Scott Hill
Co-Founder & CEO
PERQ
Scott is an entrepreneur with a passion for helping brands achieve success through heightened engagement with consumers. He firmly believes that increasing the level of engagement that brands have with their consumers can provide a substantial return on investment. His objective as executive chairman at PERQ is to ensure they are consistently improving within the three primary areas that answer the “why?” we exist:
1. To spark engagement between consumers and brands.
2. To help spread the fun and rewards of treating “Business as a Game”.
3. To be a company that has a profound positive impact on the community.
Workshop

Reid Wicoff
CEO
DIGIBLE
Reid Wicoff is the Co-Founder and CEO of Digible, Inc. Reid has dedicated the past 20 years to digital media, organizational change, leadership development, and enterprise strategy. He’s held senior leadership positions at multiple Fortune 500 companies, including Cox Media Group, Digital First Media, and CBS Radio. Reid is recognized for the 2021 Top WorkPlace Award, Adweek’s Fastest Growing Agency of 2021, and the Guiness Book of World Records for the Shortest Distance on a Treadmill in 12 hours.
Reid is passionate about mental and physical health, music, creative writing, and spending time with his family. He actively volunteers for organizations such as Spark the Change Colorado, Food for Thought, The Humane Society, Special Olympics Colorado, and Children’s Hospital Colorado.

David Staley
PRESIDENT
DIGIBLE
David Staley is the Co-Founder and President of Digible, Inc. David has dedicated the past 15 years to building businesses from the ground up at 3 start-up companies and leading digital strategy and partnership initiatives for Hearst, Verizon and Digital First Media. David entered the Multifamily world in 2014 and hasn’t looked back. He has worked with the largest multifamily portfolios in the industry to develop digital solutions that drive leasing velocity and increase NOI. He’s been recognized for the 2021 Top Workplace Awards, AdWeek’s Fastest Growing Company, and held the Guinness Book of World Records for Greatest Distance Run on a Treadmill in 12 Hours. He is currently training to claim the Guinness World Record for fastest 100 miles on a treadmill.
David is an active volunteer with the Special Olympics and is passionate about supporting mission-minded organizations for underprivileged youth.