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October 29, 2020
Podcast E52 - Digible Summit Mastermind - Marketing Tips & Tricks

Welcome back to the Digible Dudes podcast. We are back with another episode related to a mastermind session from the Digible Summit. Our guest today is RayAnn Ortiz. RayAnn is an account manager at Digible. Throughout the episode, we talk about RayAnn’s work on marketing and some valuable tips and tricks you can use in your marketing strategy.

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January 14, 2020
EL90 Social Targeting - Part I

Creating an effective targeting strategy to accompany your digital marketing efforts is the best way to make sure the right ads are delivered to the right people on the right platforms -- the platforms where your potential customers will actually see and interact with them. However, since Facebook rolled out Fair Housing Updates last summer, targeting is now a lot more difficult for apartment marketers on The Social Network. 

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June 26, 2019
Case Study: Social Creative Testing for Apartments Part II

Over a 7-week period, we measured the performance of kitchen images versus living room images in the head of canvas ads. The purpose of the test is to best understand Facebook audience behavior & interests. Read more to find out the results of our test!

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May 3, 2019
Case Study: Social Creative Testing for Apartments

When creating canvas ads, it was a constant debate, whether amenity or interior images were better suited for the target audience. On one hand, amenities are enticing to view. But on the other hand, floor plans are practical and useful information for those looking to sign a lease. In Q1 2019, we measured the performance of amenities/interior images versus floor plan images in the body of canvas ads. The purpose of the test is to best understand Facebook audience behavior & interests.

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March 31, 2019
3 Paid Social Tips for Multifamily

By the end of 2018, Facebook reached an all time high of 2.32 billion monthly active users – you read that right, billion. Chances are, your audience is on Facebook, and so are your competitors. From large businesses to small, it’s essential to be allocating marketing dollars towards this incredibly powerful platform. Read more about our 3 tips for Paid Social for Multifamily.

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