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Cold weather and family gatherings aren’t the only things that the holidays bring. November and December can be notorious months for increased ad competition and high cost per click. Thankfully, Digible's paid media department has leveraged past years’ data […]
Starting October 22nd, Google products will adhere to new restrictions and guidelines for destination pages. There are several changes, but the most impactful for our industry is that Google Ads Destination Requirements reform focuses on ads whose landing pages […]
How does the performance of Facebook boost ads compare to awareness ads? During Q2 of 2022, Digible started running Facebook boosted ads alongside our standard paid social ad setup. Our initial reaction when doing so was that Digible’s traditional setup […]
The Impending Switch from ETAs to RSAs In August 2021, Google announced its plans to sunset expanded text ads (ETAs) and enforce the mandatory adoption of responsive search ads (RSAs). That time, June 30th to be exact, is almost here, […]
This month, the Digible crew got their hands dirty in data and strategy for Special Event campaigns for the multifamily housing industry. From 2021 and 2022, we evaluated the core platforms and best practices for marketers looking to take strategic […]
Increase Your Social Followers by 200% with a Page Likes Campaign
How Incorporating Retargeting Messaging Increased Site Visit Rate by 766%
When we think of paid search advertising, we think of a simple, straightforward ad consisting of a bold blue headline, a few description lines, and clickable links. Look familiar? The purpose of this ad is to push potential renters from […]
