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May 31, 2022
RSA Transition: What You Need To Know

The Impending Switch from ETAs to RSAs In August 2021, Google announced its plans to sunset expanded text ads (ETAs) and enforce the mandatory adoption of responsive search ads (RSAs). That time, June 30th to be exact, is almost here, […]

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April 28, 2022
Event Marketing: How to Authentically Connect with Audiences in Experiential Environments

This month, the Digible crew got their hands dirty in data and strategy for Special Event campaigns for the multifamily housing industry. From 2021 and 2022, we evaluated the core platforms and best practices for marketers looking to take strategic […]

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January 2, 2022
6 Tips for Highlighting Apartment Amenities on Social Media

Wondering what type of property amenities perform well on your organic social channels? How about seasonality and when is it too early to post pool pictures? Whether you’re a stabilized property or a lease-up here are some helpful suggestions, strategies, […]

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December 3, 2021
Why Your Apartment Community Needs A Strong Social Media Strategy

In order to succeed in today's highly competitive digital domain, your property must have a strong presence on social media. To truly take advantage of all that social media has to offer, a more holistic approach—one that balances both awareness […]

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November 19, 2021
A Holistic Marketing Strategy for the Holidays

Optimizing Campaigns this Holiday Season The Digible Crew gathered 'round to discuss multifamily marketing trends and dived into the data and performance from last years' holiday season. And voila! We've compiled a holistic market strategy for multifamily marketers, suggestions for […]

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March 23, 2021
Minneapolis Round Table

At Digible, we pride ourselves on being industry experts, on understanding what works best for multifamily as a whole. However, what we are finding more and more is that what works for one specific market may not work for another. Different cities are almost their own industries in the way that they function—so much so that there is rarely a single set of best practices that can be applied across the board.

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October 9, 2020
Panel: Perspectives on Marketing - Digible Summit 2020

Learn how industry leaders are navigating challenges that Covid-19 has presented to multi-family marketers, from tours to being flexible for current and future residents, along with how to stand out from your competitors.

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October 9, 2020
AdFraud Presentation - Digible Summit 2020

Manny Puentes of Rebel AI discusses issues surrounding Ad Fraud at the Digible Summit 2020. Digital Advertising still lacks fundamental security measures, which has allowed ad fraud to be an ever-growing problem. Learn more!

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October 9, 2020
DialogTech Presentation - Digible Summit 2020

With Marty and Chris from DialogTech, we uncovered issues with call tracking, call analytics, and learn how to optimize call tracking within the multifamily housing industry.

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October 9, 2020
State of the Industry and Long-Term Impact - Digible Summit 2020

At the Digible Summit 2020, Reid and David got into the nitty-gritty of the current state of the multifamily marketing industry, the data, and the impacts of COVID.

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August 25, 2020
ADA Compliance for Apartment Websites

Having the perfect website for everyone is essential in today’s world. That’s why it’s important your website is up to par with the Americans with Disabilities Act (ADA). Not many organizations in the multifamily industry realize that being ADA compliant goes beyond in-person interactions and includes online opportunities. With 61 million American adults living with some type of disability, there is no doubt that a potential renter with a disability is bound to interact with your website.

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April 1, 2020
UPDATED 3/30/2020: Coronavirus and Your Apartment Marketing Strategy

This is an update of the COVID-19 webinar that the Digible Team hosted. Reid and David go over the key points of the updated data slides. They uncover some bright spots for apartment marketers could help you strengthen and fine-tune your apartment marketing strategy in this time of crisis.

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March 25, 2020
Coronavirus and Your Apartment Marketing Strategy

In the webinar, Reid and David cover several essential areas that could help you strengthen and fine-tune your apartment marketing strategy in this time of crisis. At the end of the episode, David & Reid conduct a short Q&A session.

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February 18, 2020
2019 Search Trends

Seasonality: a somewhat ominous and ambiguous term in the multifamily industry. A term that often generates more questions than answers -- How does seasonality impact budgeting? What does it mean for overall digital performance? And just how much does it specifically affect paid search campaigns? In order to answer these questions, we compiled data from several search campaigns that ran for the entirety of 2019. We dissected the results and came to some conclusions about the impact of seasonal trends on paid search. 

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December 12, 2019
Digible Dudes Podcast - The Monday Metric: Cost Per Click

Check out one of our recent Digible Dudes Monday Metrics episodes - a new episode format where you’ll learn the true definition of highlighted metrics, friction points surrounding them, as well as benchmarks to look for in your campaigns. On this week’s bout, we’re tackling cost-per-click (CPC).

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November 5, 2019
Digible Dudes Podcast - The Monday Metric: Click-Through Rate

Check out one of our recent Digible Dudes Monday Metrics episodes - a new episode format where you’ll learn the true definition of highlighted metrics, friction points surrounding them, as well as benchmarks to look for in your campaigns. On this week’s bout, we’re tackling click-through rate (CTR).

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May 3, 2019
The List of Digible's Most Frequently Received Questions (FRQs)

There are many questions we get as digital marketers in the multifamily industry, so we came together to give you our answers to our most frequently received questions (FRQs).

Let’s dig in to the list from our clients.

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November 28, 2018
Google Updates: November 2018

Welcome to fourth round of Google Updates - with a lens on the Local Search Ranking Factors, released this month for 2018! Yearly, a myriad of SEO professionals come together to explore the local space and publish their yearly take on the changing landscape. This year, we will explore the two sections the study focused on: Local Pack/Finder Ranking Factors and the Localized Organic Ranking Factors. Let’s dig in with a lens on multifamily.  

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November 21, 2018
Deconstructing the Multifamily Audience

Understanding audiences is like knowing the way to the office - it will set you up for success when you do, but could get you in trouble if you don’t. As marketers, we know nailing our target audience is key to a successful campaign. With tons of researches tools at our fingertips, we can sometimes obsess over audience. Learning the needs, wants and buying habits of your audience allows you to better target and get better results from your ad dollars. When it comes to multifamily, here’s what we know.

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November 14, 2018
Targeting Tips for PPC in Multifamily

Efficient search advertising relies on accurate and refined targeting. The goal of tailored targeting is to create well qualified traffic and in turn create quality leads. Investigating influences such as audience, location, household income, etc. are necessary for creating unique, tailored targeting.

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