The Impending Switch from ETAs to RSAs In August 2021, Google announced its plans to sunset expanded text ads (ETAs) and enforce the mandatory adoption of responsive search ads (RSAs). That time, June 30th to be exact, is almost here, […]
This month, the Digible crew got their hands dirty in data and strategy for Special Event campaigns for the multifamily housing industry. From 2021 and 2022, we evaluated the core platforms and best practices for marketers looking to take strategic […]
Wondering what type of property amenities perform well on your organic social channels? How about seasonality and when is it too early to post pool pictures? Whether you’re a stabilized property or a lease-up here are some helpful suggestions, strategies, […]
In order to succeed in today's highly competitive digital domain, your property must have a strong presence on social media. To truly take advantage of all that social media has to offer, a more holistic approach—one that balances both awareness […]
Optimizing Campaigns this Holiday Season The Digible Crew gathered 'round to discuss multifamily marketing trends and dived into the data and performance from last years' holiday season. And voila! We've compiled a holistic market strategy for multifamily marketers, suggestions for […]
At Digible, we pride ourselves on being industry experts, on understanding what works best for multifamily as a whole. However, what we are finding more and more is that what works for one specific market may not work for another. Different cities are almost their own industries in the way that they function—so much so that there is rarely a single set of best practices that can be applied across the board.
Learn how industry leaders are navigating challenges that Covid-19 has presented to multi-family marketers, from tours to being flexible for current and future residents, along with how to stand out from your competitors.
At the Digible Summit 2020, Reid and David got into the nitty-gritty of the current state of the multifamily marketing industry, the data, and the impacts of COVID.
Having the perfect website for everyone is essential in today’s world. That’s why it’s important your website is up to par with the Americans with Disabilities Act (ADA). Not many organizations in the multifamily industry realize that being ADA compliant goes beyond in-person interactions and includes online opportunities. With 61 million American adults living with some type of disability, there is no doubt that a potential renter with a disability is bound to interact with your website.
This is an update of the COVID-19 webinar that the Digible Team hosted. Reid and David go over the key points of the updated data slides. They uncover some bright spots for apartment marketers could help you strengthen and fine-tune your apartment marketing strategy in this time of crisis.
Seasonality: a somewhat ominous and ambiguous term in the multifamily industry. A term that often generates more questions than answers -- How does seasonality impact budgeting? What does it mean for overall digital performance? And just how much does it specifically affect paid search campaigns? In order to answer these questions, we compiled data from several search campaigns that ran for the entirety of 2019. We dissected the results and came to some conclusions about the impact of seasonal trends on paid search.
Check out one of our recent Digible Dudes Monday Metrics episodes - a new episode format where you’ll learn the true definition of highlighted metrics, friction points surrounding them, as well as benchmarks to look for in your campaigns. On this week’s bout, we’re tackling cost-per-click (CPC).
Check out one of our recent Digible Dudes Monday Metrics episodes - a new episode format where you’ll learn the true definition of highlighted metrics, friction points surrounding them, as well as benchmarks to look for in your campaigns. On this week’s bout, we’re tackling click-through rate (CTR).
There are many questions we get as digital marketers in the multifamily industry, so we came together to give you our answers to our most frequently received questions (FRQs).
Let’s dig in to the list from our clients.
Welcome to fourth round of Google Updates - with a lens on the Local Search Ranking Factors, released this month for 2018! Yearly, a myriad of SEO professionals come together to explore the local space and publish their yearly take on the changing landscape. This year, we will explore the two sections the study focused on: Local Pack/Finder Ranking Factors and the Localized Organic Ranking Factors. Let’s dig in with a lens on multifamily.
Understanding audiences is like knowing the way to the office - it will set you up for success when you do, but could get you in trouble if you don’t. As marketers, we know nailing our target audience is key to a successful campaign. With tons of researches tools at our fingertips, we can sometimes obsess over audience. Learning the needs, wants and buying habits of your audience allows you to better target and get better results from your ad dollars. When it comes to multifamily, here’s what we know.
Efficient search advertising relies on accurate and refined targeting. The goal of tailored targeting is to create well qualified traffic and in turn create quality leads. Investigating influences such as audience, location, household income, etc. are necessary for creating unique, tailored targeting.