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May 31, 2022
RSA Transition: What You Need To Know

The Impending Switch from ETAs to RSAs In August 2021, Google announced its plans to sunset expanded text ads (ETAs) and enforce the mandatory adoption of responsive search ads (RSAs). That time, June 30th to be exact, is almost here, […]

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April 28, 2022
Event Marketing: How to Authentically Connect with Audiences in Experiential Environments

This month, the Digible crew got their hands dirty in data and strategy for Special Event campaigns for the multifamily housing industry. From 2021 and 2022, we evaluated the core platforms and best practices for marketers looking to take strategic […]

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January 20, 2022
Work From Home Campaigns

Capitalizing on WFH Culture in the Advertising Overview A historic shift has taken place in the way we work. 2020 saw the rise of working from home, and 2021 has proven that it is here to stay; at least in […]

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January 20, 2022
Spotify Ads

An Effective Upper Funnel Marketing Tactic for Multifamily Increase website traffic by 33% with Spotify Audio Ads As digital marketing continues to evolve, advertisers are turning their attention to the power of audio advertising, specifically Spotify. Always wanting to remain […]

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January 20, 2022
Broad Match Type + Smart Bidding

Switching from BMM to Broad Match Type Keywords How to Increase Your Conversions By 54.88% Using Broad Match + Smart Bidding in your strategy is a superb way to increase your conversions and decrease your Cost Per Lead (CPL). With […]

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January 20, 2022
Spanish Campaigns

Spanish Ad Copy, Keywords & Targeting on Paid Search How to Reach a New Audience & Increase Your CTR by 185% Spanish Campaigns: The United States alone has over 41 million native Spanish speakers, making Spanish the 2nd most spoken […]

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January 20, 2022
Pool Images & Seasonality

Updating Social Ad Creative for The Winter Season In The Winter Months, Social Ads with Images of Pools on Average Received -28% Less Link Clicks Than In The Summer/Fall Months. Performance of Pool Images in Social Ads In Different Seasons: […]

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January 20, 2022
Neighborhood Keywords

Including Hyperlocal Keywords in Paid Search Accounts How Implementing Neighborhoods Increased Conversion Rate by 343% Neighborhood Keywords: The Charlotte market is highly saturated with a high percentage of competition within the multifamily industry. In October, we launched neighborhood specific keywords […]

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January 20, 2022
Retargeting Messaging in Display

Utilizing Retargeting Messaging in Display Ads How Incorporating Retargeting Messaging Increased Site Visit Rate by 766% Retargeting Messaging in Display: This test found that incorporating retargeting messaging in your retargeting-specific display ads helps dramatically improve display performance across the board. […]

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January 20, 2022
Text Overlay in Facebook Hero Images

Including Ad Copy in Facebook Ad Hero Images How Including Ad Copy in Facebook Hero Images Increased Site Visits by 51% Text Overlay in Facebook Hero Images: This test found that incorporating ad copy such as short slogans in a […]

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January 20, 2022
Search Impression Share and Budgets

Implementing Budget Increases Based on Lost Impression Share How Using Search Impression Share for Budget Increases Led to a 7.56% Increase in Occupancy Rates Search Impression Share & Budgets: Impression share is an important metric to reference for paid search […]

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December 6, 2021
Dynamic Pricing in Search Ad Copy

How Pricing in Search Ads Increased Conversion Rate by 100.6% Pricing in Ads: Digible is able to dynamically insert real-time pricing into its paid search ad copy. With this new ad creative, we set out to learn what kind of […]

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