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January 20, 2022
Work From Home Campaigns

Capitalizing on WFH Culture in the Advertising Overview A historic shift has taken place in the way we work. 2020 saw the rise of working from home, and 2021 has proven that it is here to stay; at least in […]

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January 20, 2022
Broad Match Type + Smart Bidding

Switching from BMM to Broad Match Type Keywords How to Increase Your Conversions By 54.88% Using Broad Match + Smart Bidding in your strategy is a superb way to increase your conversions and decrease your Cost Per Lead (CPL). With […]

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January 20, 2022
Spanish Campaigns

Spanish Ad Copy, Keywords & Targeting on Paid Search How to Reach a New Audience & Increase Your CTR by 185% Spanish Campaigns: The United States alone has over 41 million native Spanish speakers, making Spanish the 2nd most spoken […]

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January 20, 2022
Neighborhood Keywords

Including Hyperlocal Keywords in Paid Search Accounts How Implementing Neighborhoods Increased Conversion Rate by 343% Neighborhood Keywords: The Charlotte market is highly saturated with a high percentage of competition within the multifamily industry. In October, we launched neighborhood specific keywords […]

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January 20, 2022
Search Impression Share and Budgets

Implementing Budget Increases Based on Lost Impression Share How Using Search Impression Share for Budget Increases Led to a 7.56% Increase in Occupancy Rates Search Impression Share & Budgets: Impression share is an important metric to reference for paid search […]

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December 6, 2021
Dynamic Pricing in Search Ad Copy

How Pricing in Search Ads Increased Conversion Rate by 100.6% Pricing in Ads: Digible is able to dynamically insert real-time pricing into its paid search ad copy. With this new ad creative, we set out to learn what kind of […]

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