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January 20, 2022
Broad Match Type + Smart Bidding

Switching from BMM to Broad Match Type Keywords How to Increase Your Conversions By 54.88% Using Broad Match + Smart Bidding in your strategy is a superb way to increase your conversions and decrease your Cost Per Lead (CPL). With […]

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January 20, 2022
Spanish Campaigns

Spanish Ad Copy, Keywords & Targeting on Paid Search How to Reach a New Audience & Increase Your CTR by 185% Spanish Campaigns: The United States alone has over 41 million native Spanish speakers, making Spanish the 2nd most spoken […]

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January 20, 2022
Pool Images & Seasonality

Updating Social Ad Creative for The Winter Season In The Winter Months, Social Ads with Images of Pools on Average Received -28% Less Link Clicks Than In The Summer/Fall Months. Performance of Pool Images in Social Ads In Different Seasons: […]

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January 20, 2022
Neighborhood Keywords

Including Hyperlocal Keywords in Paid Search Accounts How Implementing Neighborhoods Increased Conversion Rate by 343% Neighborhood Keywords: The Charlotte market is highly saturated with a high percentage of competition within the multifamily industry. In October, we launched neighborhood specific keywords […]

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January 20, 2022
Retargeting Messaging in Display

Utilizing Retargeting Messaging in Display Ads How Incorporating Retargeting Messaging Increased Site Visit Rate by 766% Retargeting Messaging in Display: This test found that incorporating retargeting messaging in your retargeting-specific display ads helps dramatically improve display performance across the board. […]

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January 20, 2022
Text Overlay in Facebook Hero Images

Including Ad Copy in Facebook Ad Hero Images How Including Ad Copy in Facebook Hero Images Increased Site Visits by 51% Text Overlay in Facebook Hero Images: This test found that incorporating ad copy such as short slogans in a […]

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January 20, 2022
Search Impression Share and Budgets

Implementing Budget Increases Based on Lost Impression Share How Using Search Impression Share for Budget Increases Led to a 7.56% Increase in Occupancy Rates Search Impression Share & Budgets: Impression share is an important metric to reference for paid search […]

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December 6, 2021
Dynamic Pricing in Search Ad Copy

How Pricing in Search Ads Increased Conversion Rate by 100.6% Pricing in Ads: Digible is able to dynamically insert real-time pricing into its paid search ad copy. With this new ad creative, we set out to learn what kind of […]

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