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January 20, 2022
Work From Home Campaigns

Capitalizing on WFH Culture in the Advertising Overview A historic shift has taken place in the way we work. 2020 saw the rise of working from home, and 2021 has proven that it is here to stay; at least in […]

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January 20, 2022
Pool Images & Seasonality

Updating Social Ad Creative for The Winter Season In The Winter Months, Social Ads with Images of Pools on Average Received -28% Less Link Clicks Than In The Summer/Fall Months. Performance of Pool Images in Social Ads In Different Seasons: […]

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January 20, 2022
Text Overlay in Facebook Hero Images

Including Ad Copy in Facebook Ad Hero Images How Including Ad Copy in Facebook Hero Images Increased Site Visits by 51% Text Overlay in Facebook Hero Images: This test found that incorporating ad copy such as short slogans in a […]

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