June 15, 2018
3 Tips for Apartment Reviews

Marketing to Yo-Pros (young professionals) is no picnic these days.  Their rental path is splintered with different touch points and self-qualifying moments before they even consider your apartment as a potential next home. Reviews have historically been thought of as dangerous territory since you can’t control what is said, but prospects read them, and the sentiments of those reviews often weigh heavily in their decision process. 

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June 13, 2018
Multifamily Marketing to Millennials

Young professionals (“Yo-Pros”) are constantly on the lookout for their next apartment, but how do you intercept them along their rental path?  The good news is that Yo-Pros (which now includes Gen Z) are rabid digital consumers, which presents a buffet of marketing opportunities to pique their interest.  The bad news is that you probably don’t have the appetite = budget to take an all-you-can-eat approach. Welcome to multifamily marketing, right?

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June 11, 2018
Your Ad Copy Questions Answered

With Text Ads, Expanded Text Ads, Dynamic Search Ads, Dynamic Keyword Insertion, Ad Extensions, and new ad features being added to AdWords all the time, knowing what tactics to use and when can raise a lot of questions. While constant ad copy testing and optimizations are critical to improving your marketing performance here are a few questions answered to get your ads pointed in the right direction.

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June 7, 2018
Reporting Metrics for Multifamily

Logging into any reporting platform can be daunting. Numbers and graphs are all over, but what’s the most important to look at? What metrics will show your success and tell your marketing story?

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June 4, 2018
How to Use Google Posts for Multifamily

Getting prepped for peak season is no easy task. Getting prospects in the door to sign a lease is critical, and they are looking for a good deal. Do you usually post your specials on your website? Your Facebook page? Google Posts is another great way to get in front of prospects before they even reach your site.

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June 1, 2018
Summer Move-In Special Ideas

Summer will be here before you know it. Temperatures will rise and so will the pressure to fill empty units at your property. May through September is ‘peak’ season when it comes to the multifamily industry so having a few unique marketing ideas can help set you apart from the competition.

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May 23, 2018
AIM 2018- A Freshman’s Perspective

As first time vendors to AIM I thought Digible’s freshman experience might be worth sharing with our brothers and sisters in the vendorhood (not to exclude our vast casual online readership). Read more for some of our highlights.

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May 17, 2018
Digital Touchpoints Off & On-Site for Multifamily

Earlier this week, we explored the marketing funnel for multifamily and different ways that you can engage with users as they go through the process of finding their next apartment. Generally, the industry usually mentions that it takes 6-8 “touches” before a sale occurs (or qualified lead applies), but which are the most impactful on the renter’s journey?

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May 15, 2018
The Marketing Funnel for Multifamily Explained

As a multifamily professional you’re probably already utilizing a marketing funnel (even if you don’t know it). We are sure you’re expected to fill empty units month after month on a shoestring budget. That’s why understanding and optimizing your marketing funnel can help stretch your marketing dollars significantly. We will be breaking down the key steps of the marketing funnel as it pertains to the multifamily industry. So, it's time to get strategic and increase your ROI while making you look like an MVP.

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May 11, 2018
Put Your Search Campaigns on a Diet: How to Make Limited Budgets Lean & Mean

Properties don’t have money to waste and now more than ever must stretch their smaller budgets as far as possible while still competing with the big dogs *cough* ILS *cough* of the industry. So, when going up against advertisers who can afford to run all day and all night how do you make your money count?

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May 9, 2018
SEO Best Practices for Apartment Marketing

With so many strategies, hacks, tips and so called experts around SEO, it’s easy to get confused and even overwhelmed. Every apartment marketing professional would love to be ranked on the first page of Google, but how do you get there? Unfortunately there’s no magic spell or recipe that pushes your site to #1. But you’re in luck, by strengthening your Local SEO efforts, and putting a full strategy into place, you will get discovered by your target audience online and fill those empty units in no time.

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May 4, 2018
3 Reasons to Switch to HTTPS by July 2018

Everybody and their mom are talking about security nowadays, and Google is taking it very seriously. With more people doing everything online, the concern is real. Think about it this way: wouldn’t you rather put your personal information on a site that is secure rather than a site that has a large “Non-Secure” badge across the top? Google strongly recommends making the switch, but why? We will explore three reasons.

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April 30, 2018
MTEC Review: A Hidden Gem

Conference season is in full swing for multifamily! As we prepare to head out to AIM next week, we are also looking back, yes all the way back to last month, when we attended MTEC in San Francisco, a multifamily technology conference. This was our first time attending MTEC and although this conference wasn’t on our radar until this year, we were pleasantly surprised and look forward to attending for years to come. Read more about our experience.

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April 27, 2018
Best Tips for Apartment Marketing in 2018

It seems like every week we see a new must-have in tech trending. You may be thinking, “how do I stay on top of marketing trends with so many advances in technology?” Not to worry, we will be breaking down the changing landscape of multifamily and apartment marketing and giving a forecast for what’s on the horizon.

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