All I Want for Christmas is Good Social Media Content

November 5, 2020

The most wonderful time of year is almost here!

Tis the season for trimming the tree, spinning the dreidel, and decking the halls with social media posts. To help you get in the spirit, we’re sharing some of our favorite holiday post ideas for apartment communities. Grab some eggnog and get reading.

Community Decorations 

Decorate your community spaces or model units for the holiday season? Show off your hard work on social media! Snap a few pics of your winter wonderlands and you’ve got the perfect gift to give your followers. If you’re feeling extra creative, try your hand at Instagram Boomerang videos

Festive Team Photos

Show your followers some familiar faces by posting photos of your on-site team. Whether they’re wearing festive holiday sweaters, are cozied up by the fire, or are sipping on some hot cocoa, these posts give your followers a chance to connect with your community. 

Elf on the Shelf

If your team prefers to stay behind the scenes, grab an elf and get creative! Start a holiday countdown by snapping pictures of your Elf on the Shelf around your community. Whether your elf is pumping iron in the gym or relaxing by the fireplace, these posts will show off your amazing amenities while keeping your followers tuned into your most festive resident.

Small Business Shoutouts 

Spread some holiday cheer by highlighting a small business in your neighborhood. From holiday gift ideas to delicious treats for the dinner table, there are several ways to incorporate your neighbors in your holiday posts. Just be sure to tag the business and give credit to the photo owner. Not only will this shine a light on your local establishments, it will also help increase the reach of your posts -- a win for everyone!  

Seasonal Canva Graphics 

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We're wishing you a safe and happy holiday!

A post shared by The Stratum on Highland (@stratumonhighland) on

If you’re looking to flex your graphic design muscles, Canva is the way to go. This graphic design platform has thousands of customizable holiday templates made specifically for social media. You can post the template as is or update it with your brand colors and logo. After creating your spectacular design, you can optimize it for each social media platform with Canva’s convenient resizing tool. You can even make your image into a GIF or video with their new holiday animations. 

Seasonal Stock Images

If you’re strapped for time or are managing multiple property accounts at once, stock images are the way to go. Search image sites like Pexels, Unsplash, Pixabay, or Burst to find a festive photo for your property’s feed. When browsing, just be sure to keep Fair Housing rules and regulations in mind and choose photos that reflect your diverse community. It’s also important to make sure your feed isn’t too stock photo heavy. Check out this helpful guide to using stock photos on social media for more information. 

Now that you’ve sleighed your social media posts, why not jingle on over to the rest of Digible’s services? With several channels on offer, we’re here to help you fa-la-la-la-land your property atop Santa’s nice list this holiday season. 

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